Torres Winepaper updated to add Catalan and English editions to native digital magazine
Morning Brief: Immigration policies remains centerstage in Europe as smugglers continue to recklessly transport migrants, sometimes leading to the deaths of those seeking to leave Syria and other war-torn areas
The police in Austria today reported that they found the bodies of at least 20, possibly as many as 50, migrants dead inside a truck. The bodies were starting to decompose, meaning the truck had been abandoned for a while by the side of the road outside Vienna, the NYT report said this morning.
The news report is but one of several on the immigration situation in Europe, and the desperate measures some will take to leave war torn parts of the Middle East. The Guardian is reporting that Austrian police arrested three drivers for transporting 34 Syrian migrants, packed into a van. There are, as a result, a call to crack down on the smugglers who conduct this business with little regard for the safety of the migrants. Meanwhile, migrants continue to move through Greece into Macedonia and into the rest of Europe, with some countries far more accommodating than others.
Net immigration into Britain hit a record high this year of 636,000, with increases in both immigrants coming from inside and outside the EU.
Last week Friday TNM reported on the release of a new branded digital magazine for the Spanish winemaker Miguel Torres S.A., called Torres Winepaper (see original post here). One criticism of the app was that the app description was in English and there was no warning that the actual digital magazine one would find inside the app was mostly in Spanish. It felt like it was a magazine that was meant to have multiple language editions.
Well, today, Miguel Torres issued an update for the app and different language editions were, in fact, introduced.
The app’s library page now offers three editions: Catalan, English and Spanish, and has added a navigation button at the top to zero in on the proper edition. Currently there is only the premiere issue, but this will be important down the road.
My only suggestion at this point would be to add to the app description to explain that the digital magazine comes in three languages, what those languages are, and a little more about the winemaker. After all, the purpose of the digital magazine is to promote the wines of Miguel Torres, so go promote!
The US stock markets are set to open higher today, following an update day in China, then Europe. There is hope that for the first time all week the volatility of the markets may not be front page news. We’ll see and have our fingers crossed.
BuzzFeed has entered into a massive ad deal with WPP, The Guardian reported this morning. WPP, which is responsible for placing $76 billion in advertising each year, will back the digital media start-up with an unspecified amount of advertising through its GroupM unit.
(You can find the press release in TNM’s News section here.)
WPP is responsible for $3 billion in advertising placed with Google, WPP’s CEO Martin Sorrell said, with $2.5 billion spent with Rupert Murdoch’s News Corp and Fox properties, and $1 billion spend with Facebook.
WPP, in others words, is one of those responsible for consolidating ad dollars with fewer media properties, not something they should be particularly proud of.
The Wall Street Journal last evening reported on layoffs at Amazon as the online retailer trims back staff who have worked on its mobile phone efforts. The financial newspaper reported the layoffs were centered at Lab126, Amazon’s hardware unit found in 2004 under former Palm Computing Vice President Gregg Zehr. Lab126 was established dot work on Amazon’s eReaders and later its Kindle Fire tablets, but it was the failure of the Fire phone that supposedly precipitated the layoffs.
“In recent weeks Amazon has dismissed dozens of engineers who worked on its Fire phone at Lab126, its secretive hardware-development center in Silicon Valley, according to people familiar with the matter,” the WSJ story penned by Greg Bensinger said.
“The layoffs were the first in the division’s 11-year history, these people said. But the precise toll on its roughly 3,000-person staff couldn’t be learned, in part because Amazon typically requires employees to sign a nondisclosure agreement in exchange for severance payments.”