August 25, 2015 Last Updated 3:45 pm

Michael Bay’s 451 Media to launch interactive publishing division; Schilling suspended by ESPN after ill-considered tweet

Afternoon news briefs: The Dow falls more than 400 points in the last hour of trading, forcing newspapers to react as swiftly as they can, changing upbeat business stories with cheery headlines to ones more accurate

The entertainment industry trade journal Variety reported this afternoon that 451 Media Group, director Michael Bay’s recently funded company, will be launching an interactive publishing division.

“We discover great stories by way of our team of top-notch writers, screenwriters and authors and then work with our technology partners to turn those stories into truly immersive entertainment experiences,” said 451 CEO Douglas Nunes said in the launch announcement.


Michael Bay directing, care of

451 Interactive Publishing, as the new division will be called, will release both print and digital graphic novels. The graphic novels will use technology from T+ink Technology to allow reader to enhanced content on their smartphones or tablet. Touchcode, their solution, “makes objects smart by creating a piece of the internet inside every printed product.”

Although using technology to send readers to devices has been used in the past, there have been few publishers claiming much success with it. Time Inc.’s StyleWatch will be using the Blippar app solution that allows readers to use their smartphone to access brand merchandise information when combined with the print or digital editions of the magazine (see report on this here).

Michael Bay, the director of the Transformer films, announced the launch of his company on April Fool’s Day of this year. The company has received backing from the Chinese animation, toy and entertainment group Guangdong Alpha Animation and Culture Co., Ltd.

Curt Schilling likes to tweet, and he has 129K followers to prove it. But he really messed up today, posting a picture of Adolf Hitler (never a good idea) with the text “It’s said only 5-10% of Muslims are extremists.” Followed by “In 1940, only 7% of Germans were Nazis. How’d that go?”

First off, everyone knows that the first person to bring up Hitler always looks stupid. Better to let politicians make that mistake. Second, what the fuck?

OK, Schilling did the unfortunate tweet, deleted it immediately (you can see it here), and then probably prayed that no one noticed… and no one retweeted it, none of those 129K followers.

No such luck. Soon “Curt Schilling” was trending on Twitter.

ESPN has already suspended Schilling and pulled him off the Little League World Series broadcast team. The former pitcher and Red Sox playoff hero has also quickly apologized… via Twitter:

I won’t pile on, despite the fact that when Schilling was a member of the Arizona Diamondbacks he beat the hell out of my Giants (before mercifully moving on to the Red Sox).

One good thing that came out of the episode, I learned of the Twitter account @ShtBallPlayrsDo (who has around 110K followers).

European stock markets had a great day with the German DAX up nearly 5 percent. Then the trading day in the US began and things looked rosy, indeed, with the Dow opening up sharply.

Guardian-liveblog2But things ended badly, with the Dow not only losing all its gains in the final hour of trading, but ending the day down nearly 205 points. It lost more than 400 points in the last hour, as traders started heading for the hills, trying to lock in their profits, but to no avail.

The New York Times could not revise its stock market story fast enough, with the report on the home page still written as if the market had a good day, with only the headline and lede rewritten. The Guardian had similar problems, with the fall off in stock prices so fast that they could not update its home page headline in time to reflect how bad the day ended.

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