CBC directly quotes from the user reviews in their app description for update of CBC News
App publisher credits reviewers by name in update details – a unique approach that encourages more feedback, while showing users that they are paying attention
The CBC News app for iOS received an update this weekend, and it included something in the app description that deserves highlighting. The Canadiana broadcaster updated CBC News bringing the app up to version 3.2.1.
The app description mentions changes to the app, as one might expect. But the way they did it is very unique: they credited reviewers inside iTunes for suggesting the changes. Some might see this as a bit gimmicky, but I don’t. I find that far too many publishers do not pay attention to what the users of their apps think about them, what is going wrong, why they are upset.
Worse, some publishers only post boilerplate messages such as “thanks for your feedback!” then say nothing about why the update has been issued, what bugs were fixed, or anything else that would give the user the impression that the publisher or developer is really paying attention to user feedback. Traditional publishers are not the only ones that might be accused of using standard language for each update, Facebook and Twitter do so, as well. But the reason they do so probably has to do with their every other week update cycle where they concentrate on tweaking their code, only mentioning changes in detail when they are introducing major new features.
In any case, CBC has done it right. Here is their rather unique app description for their update:
Bug fixes bases on your feedback and reviews
While scrolling through stories, the save story button was getting selected unintentionally. Thank you for reviews from McLindsey and JayceeCDA for pointing this out. Saving stories will now behave itself and only save those stories you actually want.
Review from Usedtoloveit2 pointed out the “Define” option when selecting text within stories stopped showing up. It is back again.
Many expressed comments about stability and crashes. We have made a fix that should address it.
We are working on new features for the upcoming iOS9 as well as the ability to read and respond to comments for stories. For iPad users that would like to hide the new related links side bar, we will be addressing that as well.
Please continue to give us your feedback!