LittleThings.com signs up with PostUp to create email marketing program
AUSTIN, TX – August 20, 2015 – PostUp, a leading digital and email marketing solution company, today announced its partnership with LittleThings.com, the leading lifestyle destination for inspiring, uplifting, and engaging stories, to create an email program through PostUp’s Creating Traffic Revenue (CTR) Program that was announced last month.
PostUp, the Gold Award winner in The Relevancy Ring – ESP Buyer’s Guide 2015, is leading LittleThings through the creation of their email plan under their CTR Program, the only email marketing program built with the needs of publishers and media companies in mind. LittleThings will utilize this program to amplify its marketing efforts, leveraging a new channel that directly connects them to their readers.
“While our readership has been steadily increasing since launch, traffic growth is a major focus. Partnering with PostUp to create our email marketing program was the natural choice,” said Gretchen Tibbits, COO at LittleThings.com. “PostUp’s focus on publishers with their CTR Program ensures that all aspects of their service are specifically designed to meet our needs as an industry-leading content creator.”
LittleThings’ move to multi-channel engagement demonstrates that savvy publishers cannot rely on one channel to deliver content. According to VentureBeat, users report an average of 222 percent ROI on email services, making it the consistent top performer among marketing channels. The CTR Program will build LittleThings a fully customized email program from the ground up with minimal effort from the publisher.
“PostUp created our CTR Program because we understand the unique needs of publishers and media companies and how they can use email as a way to create site traffic and thus revenue,” said Tony D’Anna, CEO of PostUp. “LittleThings has already achieved great success, so it is a great honor to have them join our CTR Program, which will help them diversify their audience and further increase site traffic.”