4K TV edges closer to reality as DIRECTV releases new set-top box that works with most TVs
The broadcast satellite service provider is now a subsidiary of AT&T after the Department of Justice and FCC gave its approval to the merger, which was then completed in July
There are two trends emerging at the same time: higher resolution television, and more consumers cutting the cord with their cable company. The problem is, of course, that streaming media requires a faster Internet connection, and 4K TV means a lot of data is coming at you.
Apple took seemingly forever to go to 1080p with its Apple TV, not launching a high resolution model until 2012. What are the chances it will go 4K soon?
But TV manufacturers need the next big thing. 3D proved to be a bust, but ultra high definition TVs make more sense to consumers, though the price tags on sets still can induce sticker shock.
Today DIRECTV, which is now a subsidiary of AT&T, announced that it has a new set-top box which can deliver 4K TV top “nearly any 4K TV.”
I still own a Sony plasma that can only deliver 720p and frankly I’m pretty damn happy with the set. But I bought it way back when for $5500, and that was $1000 off its original price! Am I ready for 4K? Not without content, and that is why DIRECTV’s move may prove important.
Here is there announcement:
EL SEGUNDO, Calif. – August 19, 2015 – A new set-top box from DIRECTV, now part of the AT&T family, makes it possible for more customers to watch 4K Ultra HD (UHD) programming on nearly any 4K TV.
The new 4K Genie Mini, which is about the size of a paperback book, offers full Genie and 4K capability. This will expand the number of customers who can enjoy 4K movies without the need for a DIRECTV Ready 4K TV. In addition to superior picture resolution, the 4K Genie Mini also supports Dolby Digital Plus audio decoding. Customers can find requirements for compatible 4K TVs at http://www.directv.com/technology/4k.
“Customers who want the best picture quality are creating more demand for 4K,” said Henry Derovanessian, senior vice president Consumer Premise Engineering, DIRECTV, part of the AT&T family. “The new 4K Genie Mini allows us to meet that demand by expanding 4K access to more of our customers nationwide.”
DIRECTV currently offers a variety of 4K UHD titles, including new releases, popular films and nature documentaries.
DIRECTV launched 4K UHD programming in November 2014 through its Genie HD DVR, which is currently in millions of DIRECTV customer homes. The Genie HD DVR allows receiver-less connections to supporting DIRECTV 4K Ready UHD TVs from Samsung with instant access to DIRECTV 4K VOD movies. LG, Sony and additional TV manufacturers coming soon.
*4K UHD content requires a TV with an HDMI 2.0 compliant interface.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.