Rodale releases training app, Runner’s World GO, first in series of utility-based mobile apps
Rodale plans to launch additional new products using their platform for Men’s Health, Women’s Health, Prevention and Bicycling throughout 2015
The publisher of Runner’s World, Rodale, last week released a new iPhone app called Runner’s World Go and today sent along this release (below). I’ve asked them if they have plans to add Apple Watch support, as many such apps designed for the iPhone have done so in the past few months since the launch of Apple’s smartwatch.
The app tracks your runs. gives you weather information from AccuWeather, as well as provides content from the magazine.
TNM will update this post should we hear their plans for the app. I’m told we can look for an update in Q4 that may bring Apple Watch support.
Here is Rodale’s announcement:
NEW YORK, NY – August 13, 2015 – Rodale Inc., the world’s leading healthy lifestyle media company, today announced the launch of Runner’s World Go, the company’s first in a new series of utility-based mobile applications.
Developed, tested and approved by the experts at Runner’s World, Runner’s World GO is engineered to expand functionality beyond a traditional training and tracking fitness program. Using a blend of utilities, including real-time weather updates from AccuWeather, one of the world’s leading weather information providers, the app is designed to serve as a must-have companion for runners of all skill levels. Tips for what to wear, the best time to run each day, expert training advice and motivation, plus a wealth of relevant Runner’s World content from the newly redesigned Runner’s World website, RW GO offers every runner a goal-oriented, personalized experience.
“We’ve built a mobile app platform and architecture that blends our own trusted content with rich technology and functionality to create an innovative and intuitive multi-platform user experience,” said Beth Buehler, SVP of Digital Operations & Strategy for Rodale Inc. “This new platform enables us to optimize content across our brands and deliver digital tools specifically designed to help people achieve and exceed their health, fitness and lifestyle goals.”
Runner’s World GO, available on IOS devices, can be downloaded at no cost in the Apple iTunes store. A monthly subscription service will be available for unlimited access to Runner’s World’s exclusively designed custom training plans for every distance, lifestyle or maintenance goal.
“RW GO is as close to a running companion as a mobile device can be,” said Runner’s World Editor-in-Chief David Willey. “There is really nothing like it currently in the running space – combining the nuts and bolts of a utility app with expert training plans and the content runners have come to expect and rely on from Runner’s World.”
Rodale Inc. will deploy its utility-based mobile app platform across multiple brands with new products from Men’s Health, Women’s Health, Prevention and Bicycling scheduled to launch throughout 2015.