August 12, 2015 Last Updated 2:09 pm

The new Washington Post iOS app gets updated to add GIFs, full-screen image view on iPhone

Newer version of the newspaper’s app, first launched for the Kindle, has received mostly positive reader reviews inside iTunes, though “Classic” app remains available for readers

The Washington Post today updated its newer iOS app, simply called now The Washington Post to differentiate it from its “Classic” app which features both web content and a replica of the newspaper.

Washington PostThe fun feature added is support for GIFs, which I find the paper doesn’t really use that often (certainly not as often as TNM does), but may be using more in the future. It is certainly a way for adding some animation without having to use video.

The iPhone version also gets an important new feature: full-screen image views when the reader double taps the image.

Here is the update information:

What’s New in Version 1.1.0

  • Support for full-screen image view on iPhone — double tap on an image to jump to it.
  • GIFs are here! – You can now play them inline when they appear in stories.
  • Embedded tweets and Instagrams have gotten better, including with the ability to play videos attached to tweets inline.
  • On iPhone, we’ve refined the design and performance of cards in Browse View.
  • Plus crash fixes and other performance improvements to make the app more stable.

The app reviews are interesting – mostly positive, but with some intelligent objections, as well. One reader expressed disappointment that it presents a more magazine-like reading experience. That reader may prefer the “Classic” app, which is still available (and still inside the Newsstand).

What stands out, though, is the smallish number of reviews. With less than 50 total written reviews, one is reminded that we are not back in the early days of Apple’s App Store, which so many media outlets recorded huge download numbers. I chalk this up to the fact that iOS device owners already have so many apps on their devices that they no longer search for new apps they way they once did, and having Apple’s App Store place your app on the front page of a category doesn’t seem to drive downloads the way it once did.

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