Bauer Media’s Gourmet Traveller tests out the new Adobe DPS
The Australian wine magazine’s new iPad-only app is launched inside the App Store, while the replica editions app remains inside the Apple Newsstand
This post pretty wraps up the review of a series of new digital edition apps, all built using the Adobe Digital Publishing Solution. Gourmet Traveller Wine Digital Edition is a recently released iPad-only app appearing under the developer account of Bird and Nest Pty Ltd.
Like the other magazine apps built using the new Adobe DPS, the app takes a different to organizing the content. Instead of a flashy cover, a home page that serves as the table of contents tells the reader what to expect inside. Then the articles are organized by subject matter – in this case, Food & Wine, Wine Talk, Events, News, Travel and Watch List. The archives are made up of three past issues (see below), and can have different categories, if desired. The June/July issue contains Top 100 Releases, for instance.
If there is a problem with the way the magazine is presented here it is that feels more like exploring a database than a print magazine. In a print magazine the reader moves along from page to page. Going to a specific article is actually a bit of a pain, though a minor one, because the reader must find the proper page number in the TOC then start flipping pages to get to the story. With a digital magazine, of course, one simply taps the story headline or box and is taken instantly to the story. That’s the good part; the bad part is that one has to start tapping the back buttons to get back to the beginning and start again.
Speaking of advertising, I didn’t see any in the digital editions here, which is an obvious problem if trying to monetize the app. Because of this, this would not qualify as a digital replica for auditing purposes, so what should the ad team do, sell it as mobile advertising?
This is not the first digital edition app that was built exclusively for the iPad. One can see why a designer would prefer creating for a tablet versus smartphones, but this app feels like it should work on the iPhone just fine as the articles are built as one-column stories similar to what one sees with digital magazine apps that use 29th Street Publishing or TypeEngine.
In many ways, this new app feels like it combines the way one thinks about organizing a website with the way one decides what content to place inside an issue of a print magazine. I’m rather undecided about whether it works for me. On the positive side, however, it is nice to see a new approach to building digital editions, one not a slave to the print magazine, but one that considers the content first. To make this work, though, publishers will have to be convinced that they can place the print ads, or sell new digital ones.