Thom Allcock joins LIN Digital LLC as Vice President, Creative Marketing
Allcock will be based out of LIN Digital’s NYC office and report to John McCarus, Chief Strategy Officer
NEW YORK, NY – August 4, 2015 — LIN Digital LLC, a connected-screen media company that unites brands and audiences through digital experiences, announces Thom Allcock joins the company as Vice President, Creative Marketing. A known digital media innovator, Allcock was a key player behind the early stage success of Say Media’s owned & operated model and in the recent pivot of Glam to Mode Media, where Allcock was Vice President, Marketing Solutions.
Allcock will be based out of LIN Digital’s NYC office and report to John McCarus, Chief Strategy Officer. “Thom’s deep knowledge and experience in crafting winning creative ideas for top tier advertisers is an even further enhancement to our Newfront go-to-market strategy. His successful track record is a big advantage as we package our content creation, social technology and native distribution offering for top clients in key verticals. Our ambition is to be the #1 owned & operated digital content & lifestyle media partner,” said McCarus.
In his new role, Allcock will oversee an expanding creative team and support a sales organization that has doubled in size since January. An award-winning integrated marketing executive, Allcock held leadership roles at Conde Nast, Meredith and Wenner Media earlier in his career, where he created custom brand experiences for blue-chip advertisers, including L’Oreal USA, Proctor & Gamble, Target and ConAgra, among others.
As the digital arm of Media General, Inc., one of the largest connected-screen media companies in the U.S., LIN Digital has assembled a “full funnel” media offering that includes Federated Media’s content marketing and lifestyle network, BiteSizeTV’s broadcast television and digital studio, HYFN’s industry-leading social management technology and buying capabilities, and Dedicated Media’s performance marketing tools. Combined with the massive local television footprint of Media General, Inc., LIN Digital offers the only owned & operated network with digital, linear and social distribution.