New York Media adds sales power with two new hires
Daniel Jasper to lead sale of custom sponsorship programs, while Brian Carney added to provide strategic thinking and execution for sales programs
New York, NY – July 31, 2015 — New York Media Publisher Larry Burstein today announced the creation of two new sales roles at the company to meet its expanding business in event sponsorships and large multi-platform media partnerships. Two leaders with experience at top media and event organizations fill the roles–Daniel Jasper joins as Director of Sponsorship Sales and Brian Carney as Director of Sales Development.
“At a time when every client is looking for never-been-done-before opportunities to stand out in today’s dynamic media landscape, we are bringing on new talent to sell our flagship events and multi-tiered integrated programs,” says Burstein. “Dan and Brian bring a wealth of experience to the table, and will be working with new and existing advertisers to gain the most benefit from New York Media’s industry-leading properties.”
Daniel Jasper will head the creation and sale of custom sponsorship programs for New York Media’s signature events, including Vulture Festival, a weekend-long series featuring stars from television, movies, music, and more; New York Culinary Events Platform, consisting of Grub Street Food Festival, New York Taste and New York Culinary Experience; and New York Weddings, a lavish evening filled with the most innovative and stylish wedding service providers. These events are sold on a sponsorship model rather than traditional media “value-add” proposition, and have become important revenue streams. Daniel Jasper was most recently the sponsorship director for the Clio Awards, where he developed new programs for clients including Pepsi, Citi and History Channel. He has also held leading sponsorship roles at The Argus Group, Madison Square Garden, IMG Worldwide, and Branded Cities, formerly a division of Clear Channel Outdoor.
New York Media’s digital advertising business has seen double digit growth the last several years, and the company is increasingly called on to develop unique custom programs across multiple platforms, including print, digital, mobile, and social. Brian Carney joins the company to provide strategic thinking and execution for long-term, large-scale sales programs. He was most recently Custom and Branded Partnerships Manager at Bloomberg Media, leading large co-branded sponsorship programs across the Bloomberg Media portfolio. Prior to that he held sales and marketing positions at Newsweek, Hachette Filipacchi Media, and Nielsen Business Media.