July 17, 2015 Last Updated 1:43 pm

Amazon claims big Prime Day sales, while investors wait to see next week’s earnings report

The results are in, sort of, and Amazon is claiming success with their Prime Day sale on Wednesday. The summer sales gimmick was intended to drive Prime membership sales, something Amazon does not mention in its press release below.

What Amazon does mention, frequently, is just how much Amazon Prime members love the deal on Huggies diapers. I am happy to report that I bought none on Wednesday, though I did try to buy a new USB microphone but was apparently shutout.

What will be more interesting will be Amazon’s earnings, set to be announced on Thursday of next week (Apple is two days earlier). Investors and tech reporters will be interested in whether the company is any closer to reporting a profit, and if they have any news to report on its phone and tablet sales. A bright spot should be its Amazon Web Services segment.

Here is Amazon’s statement on Prime Day sales, which has its stock up over 1.5 percent in Friday trading:

SEATTLE, Wash. – July 17, 2015 – Amazon today announced it sold more units on Prime Day than the biggest Black Friday ever and had more new members try Prime worldwide than any single day in Amazon history. Customers ordered 34.4 million items across Prime-eligible countries, breaking all Black Friday records with 398 items ordered per second. Prime Day was also a great savings day – members globally saved millions on deals. Customers ordered hundreds of thousands of Amazon devices – making it the largest device sales day ever worldwide.

“Thank you to the hundreds of thousands of new members who signed up on Prime Day, and our tens of millions of existing members for making our first ever Prime Day a huge success,” said Greg Greeley, Vice President, Amazon Prime. “Customers worldwide ordered an astonishing 398 items per second and saved millions on Prime Day deals. Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014 – all in an event exclusively available to Prime members. Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we’ll definitely be doing this again.”

“Prime Day was a record-breaker globally – it surpassed all of our expectations,” said Alexandre Gagnon, Country Manager for Amazon.ca. “This week has been the busiest ever for Prime signups and we saw more members shopping on Amazon.ca on Prime Day than on Black Friday or Cyber Monday. We can’t wait to do it again next year.”

On Prime Day, the top 10 Canada Prime Day bestsellers were:

  • Huggies Diapers
  • Kindle
  • Instant Pot Programmable Pressure Cooker
  • Linke Apple MFI Lightning USB Cable
  • Sennheiser RS170 digital Wireless Headphones with Dynamic Bass and Surround Sound
  • Breaking Bad Complete Series Limited Edition Barrel
  • Crucial Solid State Drive
  • Phillips Bodygroom Pro with 3D Pivoting Head shaver
  • Jackery Mini Premium Ultra-Compact Aluminum Portable Charger
  • Flashpoint – The Complete Series

Other customers’ favourite Amazon.ca Prime Day deals included a PlayStation 4 Bundle, RCA 46-inch LED Full HD TV and Bose SoundTrue Headphones, to name a few.

Prime Day was also the biggest day for sales internationally. Top sellers around the world, excluding Amazon devices, were:

  • Canada: Huggies Diapers
  • US: Lord of the Rings: The Motion Picture Trilogy
  • UK: Lenovo FLEX 10 10.1-inch Multimode Touchscreen Notebook
  • Spain: SSD Drive
  • Japan: Green Smoothie mix
  • Italy: Logitech Keyboard
  • Germany: Croc Sandals
  • France: Monopoly Boardgame
  • Austria: Croc Sandals

Fun facts about Prime Day in Canada:

  • Amazon.ca sales on Prime Day increased by nearly 400% compared to the same day in 2014
  • On Prime Day, Amazon.ca Prime members purchased 410 times more Sennheiser headphones, and 132 times more Phillips Bodygroom Pro shavers versus the previous Wednesday
  • We sold enough photo storage hard drives that if all the photos they could store were placed end-to-end, they would equal more than 144,000 CN Towers
  • We sold enough Breaking Bad DVDs that it would take over 4 years to watch them back-to-back
  • We sold enough GoPro cameras to record over 650 hockey games from start to finish without needing to recharge
  • Members loved our 50% off all Huggies diapers deal. We sold enough Huggies to diaper every baby born this year in Canada
  • We sold enough watches to give one to every active player in the NHL, with plenty more to go around
  • We sold enough Instant Pot Pressure Cookers to make more than 55,000 servings of poutine gravy at the same time
  • Amazon.ca Prime members purchased enough Hoover Upright Vacuums to reach the highest point of Niagara Falls more than 6 times when stacked on top of each other
  • Amazon.ca Prime members purchased enough AeroGarden Indoor Gardens to make over 3,000 salads at the same time

Prime Day was also a success for sellers on Amazon that use the Fulfillment by Amazon service – they enjoyed the biggest day ever with record-breaking unit sales growing nearly 300% worldwide. These sellers included local retailers and businesses of all sizes. Two of the top 10 most popular deals on Amazon.ca on Prime Day were from sellers Memory House and Jackery. Some feedback from Amazon.ca sellers include:

  • “Every one of our deals was 100% sold! The FBA service has been great and on #PrimeDay was huge for our business. Holiday sales volume in July. What a day!” – Mike Mitchell, COO for MMP Living
  • “Prime Day sales were off the charts. Prime Day is a perfect example of how Amazon is continuously developing new ways to delight its customers.” – York Wu, CEO of Jackery
  • “People jumped on #PrimeDay … nearly all our deals 100% claimed.” – Bernie Thompson, CEO for Plugable Technologies
  • “All of our Prime Deals sold out, most within the first hour. I can see Prime Day being the new Summer Shopping Holiday.” – Howard Greenspan, President of SCS Direct
  • “This first Prime Day was a GREAT day for us. We sold more than 1,700 products. All of our FBA inventory is gone. I wish we stocked more. You guys ROCK! Wow.” – Kevin Ma, Manager of Distribution, NCIX
  • “Thank you to Amazon for the opportunity to participate in Prime Day. Our customers really thank you! We saw a 6x increase of our regular summer daily sales and the event definitely lived up to being bigger than Black Friday. Let’s do it again next year. – Deepak Jain, Managing Director, ShopTronics

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