PostUp unveils its email marketing program for publishers at Digital Publishing Innovation Summit
AUSTIN, TX – July 16, 2015 — PostUp, a leading digital and email marketing solution company, announced today at the Digital Publishing Innovation Summit in New York, NY a full-service email marketing program specifically designed for publishers and media companies, the Creating Traffic Revenue (CTR) program.
While CTR typically is an acronym for click-through rate, PostUp understands that for digital publishers and media companies, click-throughs are key to promoting site traffic, the lifeblood and main revenue source for publishers. PostUp’s CTR program offers tools and a full-service dedicated account team to content creators that wish to improve their email marketing program. Wherever an email strategy stands, the CTR program can elevate current efforts into a traffic-generating powerhouse.
The Relevancy Ring – ESP Buyer’s Guide 2015 touts PostUp for its experience with publishing, media and entertainment companies and awarded the company the Gold Award for Deliverability Tools and Services.
“PostUp is uniquely positioned to best serve the publisher and media company sector thanks to our experience with several leading players in the space — Demand Media, Golf Channel, Disney, HBO, Sony, NBC and many more,” said Keith Sibson, VP of Product and Marketing at PostUp. “We understand the content creator space and want to help the players who have an opportunity to open up a whole new traffic-generation channel with our CTR Program.”
Many publishers are currently relying on social media to disseminate their content, which puts control of their content in the hands of someone else’s algorithm. On Wednesday, July 22 at 1:30pm CT, PostUp will be hosting a webinar to help publishers take back that control and create a significant increase in engagement, traffic, and therefore revenue entitled “4 Steps to Take Control of Your Traffic.” If you’re interested in attending the webinar, please register here.