July 10, 2015 Last Updated 8:11 am

Nella Media Group launches digital editions into the Apple Newsstand: Lei and Flux

Honolulu-based publisher launches its first digital magazine apps, both well-designed digital editions, built using the Adobe Digital Publishing Suite

The Hawaii based publisher Nella Media Group has recently launched two of its magazine titles into the Apple Newsstand. The company has seven titles in total so there may be more to come.

Lei-FluxThe first digital magazine app launched was Flux Hawaii, released at the end of June as an iPad-only digital magazine, and then updated this week to add support for the iPhone.

The digital edition is a hybrid, with the ads reproduced as seen in print, and the editorial content reformatted for digital devices. Both new apps use the Adobe Digital Publishing Suite to produce their Newsstand apps. (I did not see either app inside the Google Play app store.)

From the publisher’s website: FLUX Hawaii is a quarterly lifestyle magazine for the socially conscious, forward-thinking demographic that features the latest in local arts and culture, as well as the social issues that establish and perpetuate our islands’ sense of place.

FLUX Hawaii is the only internationally distributed lifestyle magazine in Hawaii, reaching over 375,000+ readers through subscription, retail, promotional, and hotel in-room distribution programs.

Lei-iPhoneThe second app was just released yesterday: Lei Magazine.

From the publisher’s website: Lei is a Hawaii lifestyle and travel magazine for the LGBT community. An annual publication, Lei showcases what makes Hawaii the most beautiful, culturally rich, and welcoming destination in the world and offers ongoing content through its online channels.

Lei debuted across the country in May 2014 with distribution through direct mail to LGBT leisure travelers in Hawaii’s primary source markets and select LGBT-friendly venues and hotels across the state of Hawaii.

The app for Lei was released with iPhone support immediately, so no update will be necessary to add that.

Based on the publisher’s note, it appears Lei is a recent launch:

“We weren’t entirely sure how the debut of our LBGT travel magazine dedicated to Hawai’i would be received, but thankfully the response was overwhelmingly positive!” wrote the publisher, Joe Bock.

Both apps will be charging for single issues and annual subscriptions, but the apps currently offer the latest issues for free, so designers looking for inspiration might want to check them out soon.

In addition to publishing their own magazines, NMG also represents the travel publisher Ink, which publishes Hemispheres, United Airlines’ in-flight magazine, as well as their first-class publication, Rhapsody, and American Airlines’ American Way magazine, and the first-class title Celebrated Living.

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