July 2, 2015 Last Updated 7:44 am

Greece remains on course for historic vote on Sunday; counting digital magazine launches requires both hands and feet

Morning Brief: Harrods Magazine, a digital magazine that has consistently gotten good reviews by readers, has been updated for the first time in 2015

The crisis in Greece lumbers on, heading towards may, finally, be a crescendo on Sunday when the country votes in a referendum. What exactly voters are voting on, however, is a bit of a mystery.

Greece-flagIn theory, the Greeks are voting to approve a new bailout proposed by lenders and European ministers. But that proposal was withdrawn and European negotiators said they will not return to the bargaining table until after the vote. What a No vote means is also unknown: does it mean Greece will leave the Eurozone and return to the drachma? The current government says No, they will return to the bargaining table, they hope with a mandate to hold the line on new austerity measures.

So, with the details murky, the vote has quickly turned into a referendum on the current Syriza-led government. Today, Finance Minister Yanis Varoufakis said he would resign if voters vote Yes. Varoufakis would probably like to resign no matter what the result, as the government has botched the endgame and led the nation into this confusing moment. The rule of any parliamentary system is never call a vote unless you know in advance the results. The government of Prime Minister Alexis Tsipras has badly misjudged the mood of the Greek people in calling this referendum as polls show no side firmly in the lead, and only a resounding result would likely get European ministers to reverse course and alter their demands.

Another thing that could have moved the European negotiators would have been a collapse of the Euro or a sharp fall in the stock markets. But currency markets are easily manipulated and interests made sure the Euro was propped up over this last week, with it remaining within the same trading range it has been this past month, around $1.10. But the Euro has fallen in value as this drama has dragged on, trading far below where it was a year when priced at $1.35 to the dollar. Meanwhile, European markets are calm today with both the German DAX and French CAC 40 up a few points in quiet trading.

headbangerYesterday Mediafinder reported that there were only eight digital-only magazines launched in the first half of this year. That’s not the story, the story is that several industry publications repeated the nonsense. They always do.

Expect more nonsense late in December with the next report.

Harrods-300One of the better digital magazine apps out there, Harrods Magazine, was updated this morning to fix some bugs and include better analytics.

TNM has written several times about the magazine, mostly recently in December of last year when it was updated to introduce some design changes and again to fix some bugs. (Check out the animated GIF of the cover.)

The digital magazine has consistently gotten high marks from readers – both in the US as well as the UK. The magazine is free, so it can avoid common complaints such as poor subscription verification or lost issues. Readers certainly are more forgiving of free publications than paid consumer magazines. Nonetheless, the digital edition of Harrods Magazine has been well received since its original launch in 2012.

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