BMF Media Group adds Digital Department, Jake Spencer Hammel named Director of Digital Marketing
New Digital Department will focus on digital media and influencer marketing services
NEW YORK, NY – July 1, 2015 — The BMF Media Group, a leading experiential marketing agency, announced today the debut of its new Digital Department focusing on digital media and influencer marketing services. The company, which was founded in 2003 and rose to prominence for its groundbreaking work in experiential activations and brand marketing, has appointed Jake Spencer Hammel as its Director of Digital Marketing, making BMF now one of the first agencies of its kind to advance these services in addition to its core offerings.
Hammel, formerly a director at Digital Brand Architects, earned the nickname “the blogger whisperer” early in his career for his unique ability to identify and engage notables to promote brand content. As an early adopter to social media, Jake moved to New York City from Kansas City, Missouri and built a career being at the forefront of digital media. He has a portfolio filled with successful influencer marketing campaigns, fashion events and social media stunts with brands like Macy’s barIII, Nine West, Kenneth Cole, Juicy Couture, Tiffany & Co., Express and others that have engaged millions of fans and earned his clients their status as digital innovators leading the industry.
BMF is renowned for connecting brands with media, influencers, artists and consumers. The new department, to further propel the company’s brand storytelling capabilities, specializes in creating digital experiences that facilitate social media engagement with consumers and amplify campaign messages through the digital stratosphere. From conceptualizing unique partnerships with platforms like SnapChat, Tinder or Instagram, to creating large scale social media stunts, to one-off activations, to onsite events efforts – the department expertly integrates buzz-worthy social media endeavors, which drive consumer conversation and build brand affinity. In addition, the department consults on social media and content strategy to develop a customized approach for every initiative.
“In a world where almost two thirds of adults in the United States are on social media and 50-60 percent of that is done via smartphone, implementing a holistic digital plan can be the ultimate success factor for a company. Engaging tastemakers and influencers to create content, and engage with your brand is one of the easiest and most effective ways to maximize results of any initiative,” said Bruce Starr, Founding Partner of BMF Media. “The Digital Department will concentrate on both transformative digital media strategies and influencer engagement — services that are increasingly pertinent to our client as they look for ways to maximize their social footprint and reach new consumers.”
With unparalleled access to hundreds of bloggers, influencers and tastemakers with a strong social following — in categories including art, design, music, fashion, food, and more — the service is tailored to the needs of every campaign, event or activation. The Department aids brands with campaign integration, event attendance and partnerships while ensuring that the brand messaging is communicated in the most effective, and organic way possible.
“Engaging key audiences is a valuable and successful way to organically create evocative conversations, increasing the efficacy of the brand campaign,” Hammel said. “As those conversations occur both on-site at events and through the social universe, we are able to drive both brand and product awareness exponentially.”
For more information on The BMF Media Group and its scope of services, visit www.BMFMedia.com.