Rodale signs with United Talent Agency
New York, NY – June 30, 2015 — Rodale Inc., the world’s leading healthy lifestyle media company, has signed with United Talent Agency (UTA), it was announced today by Rodale Inc. President, Scott Schulman.
Under the deal, which marks the first Hollywood agency representation for Rodale, UTA will work alongside the media company to create scripted and unscripted programming opportunities across all media platforms.
“For more than 70 years, Rodale has been creating the most engaging and inspiring content on all aspects of a healthy lifestyle –in food, fitness, relationships, adventure, recreation and other areas,” said Schulman. “Teaming up with UTA is a natural next step as we extend our great brands and stories into television programming that entertains, motivates and improves the lives of audiences.”
UTA will work with Rodale’s portfolio of world-class titles and franchises which include Prevention, Men’s Health, Women’s Health, Runner’s World, Bicycling and Rodale’s Organic Life to expand the reach of the brands to a broader audience.
“We are thrilled to be working with Rodale Inc. to connect their exceptional content and trusted brands to consumers in new and innovative ways,” said Nancy Gates, UTA partner.