June 25, 2015 Last Updated 3:27 pm

Amazon’s Kindle platform moves a little more aggressively into social sharing

From a Kindle book, readers can share quotes, highlights, and recommendations with specific friends

So, yesterday Scribd announced that it had acquired the social reading start-up Librify (see story here) and today, surprise, Amazon is talking about “a new Kindle sharing experience.”

It completely makes sense, of course. Social sharing of links, content, contacts, and the like is about to be the new norm, if it is not already. Any digital publishing platform not already thinking this way is probably behind.

Of course, the idea here is to push new sales to new customers, and let your current customers be your sales force by letting them share content through your system. I’m not sure how much I want people reading on their Kindles to be sending me links and quotes from their eBooks, especially knowing what trash many of my relatives read. But I can get Paul Krugman to start sending me links, then I’m on board.

Here is Amazon’s announcement:


SEATTLE, Wash. – June 25, 2015 — Amazon today announced a new Kindle sharing experience that makes it simple for people to have conversations about great books—using the mobile messaging apps they already love, and even with people who have never used Kindle before. Kindle readers could already share quotes and recommendations with all their friends on Facebook or Twitter, and now they can start a conversation with specific people. And clicking on a book recommendation or shared quote now lets people start reading instantly, much like typical links to articles and videos. Here’s how it works:

Amazon-sharing“Kindle makes it easy to chat about the books you’re reading, whether it’s making a recommendation or sparking a conversation about a quote you loved. And friends who receive the share can instantly start reading a free sample of the book—no sign-up, no sign-in, and no app to install.”

  • From a Kindle book, easily share quotes, highlights, and recommendations with specific friends.
  • Share via popular mobile messaging apps like Facebook Messenger and WhatsApp, as well as email, texting, and more.
  • Share today from Kindle for Android, and coming to Kindle e-readers and other devices later this year.
  • Friends who receive a share can instantly start reading a free book preview right from their phone, tablet, or PC—no need to sign up, sign in, or install an app.

“The perfect quote in a book isn’t always the perfect quote for your whole social network. Now it’s easy to share exactly what you want in a Kindle book with exactly who you want,” said Russ Grandinetti, Senior Vice President, Kindle. “Kindle makes it easy to chat about the books you’re reading, whether it’s making a recommendation or sparking a conversation about a quote you loved. And friends who receive the share can instantly start reading a free sample of the book—no sign-up, no sign-in, and no app to install.”

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