Penton names Barbara Couchois to newly created role of vice president, marketing monetization
Also: George Assimakopoulos has been named head of client services at the B2B media company
NEW YORK, NY – June 22, 2015 – Penton, an innovative professional information services company, today announced that it has appointed Barbara Couchois to the newly created role of vice president, marketing monetization and named George Assimakopoulos head of client services, to drive the company’s exceptional growth in marketing services. The company’s marketing services group has more than doubled over the last three years and is expected to eclipse $40 million in revenue this year. Barbara and George will report to Chief Marketing Officer Kate Spellman.
Couchois will be responsible for continuing to develop Penton’s comprehensive marketing services offering while delivering a strong return on investment for its clients. Prior to Penton, Couchois served as vice president, media operations and client services at UBM Tech where she led the integrated media and marketing services operations. She brings more than 14 years of management experience and a proven track record in agency, software, B2B and marketing services to this role.
“We have organized our comprehensive marketing services offering around the five buying stages of business decision makers, including discovery, awareness, consideration/intent, purchase and advocacy,” said Kate Spellman, chief marketing officer, Penton. “Barbara will ensure that we are tailoring our solutions based on our evolving client needs relative to these stages. “
In addition, George Assimakopoulos, who was previously vice president of marketing services, will move into a new leadership role as head of client services.
Assimakopoulos will focus on deepening Penton’s agency relationships and helping them unlock value from the company’s comprehensive capabilities. This includes Penton’s new horizontal offering that focuses on key purchase decision makers and influencers by job function across the company’s entire database of over 18 million professionals.
“Having run his own successful agency as well as working with agency partners, George knows how to develop complementary relationships that deliver powerful results,” added Spellman. ” He has provided strategic direction and driven campaign execution for companies like Pfizer, DuPont, Mazda USA, Chevron and many others that make him ideal for this new role.”
Assimakopoulos is based in Penton’s Washington, D.C. office, while Couchois will be based in Penton’s new San Francisco office.