June 19, 2015 Last Updated 11:20 am

EMAP releases updates for their B2B magazine news apps; BuzzFeed News app launched

Newest BuzzFeed app gets serious about the news, creating an app that takes advantage of seven years of design ideas on what makes a great mobile reading experience

The British B2B publisher EMAP Ltd last night released updates for its group of trade publications. EMPA has 11 titles inside the Apple App Store.

GE-iPadAirReaders will barely know the difference as the main change involves subtle shading in the way the main menu is handled and the way the articles lighten as they come across the screen. But is a nice design refinement.

These apps are not digital edition apps, but news apps that take the feed from the magazine’s website and reformats them for the mobile or tablet device.

The apps updated were MEED (Middle East news & analysis), Retail Week, New Civil Engineer, The Architectural Review, Nursing Times, Retail Jeweller, HSJ – Health Service Journal, Drapers, Construction News, Architect’s Journal, and Ground Engineering.

Like all such news apps, these for the EMAP titles are really about improving the reading experience on a smartphone as the magazine websites looks fine on an iPad (though these apps improve the reading experience a bit).

A new app that has gotten a bit of attention in the past 24 hours is the new news app from BuzzFeed, and the web property has made sure of this by granting a few interviews with tech sites.

Buzzfeed-iPhone6-380BuzzFeed has had a well designed universal app for quite a while now, so one might wonder why they would release a second app.

BuzzFeed News differs from their old app, BuzzFeed, in two important ways: the new app is for the iPhone only (with an Android app promised eventually); and the editorial content is limited to what you might say is more serious news,

There will be no “Katy Perry Dressed As A Cheeto for Halloween” on the new BuzzFeed News app.

The nice thing about launching a news app today is that the developer has seven years of experience in the platform to fall back on. This helps with both design and basic navigation. The result is, predictably, a very nice news app, and one that can provide a bit of a model for any other news apps being developed today.

At the app’s heart is the Alert Settings, which allow the reader to seriously fine tune the news delivery, in addition to managing push notifications.

For major news organizations, this is something that their apps should also include. But for smaller media outlets, such as B2B magazines or niche consumer titles, this could also be incorporated, though on a smaller scale.

The key to the idea is scale: the media company needs to be able to provide enough content in each area of interest chosen by the reader to make this work. For BuzzFeed, which both generates content and aggregates it, this shouldn’t be a problem.

Or will it? The story “Jon Stewart Drops The Humor” inside the BuzzFeed News app features screenshots from The Daily Show and then the full video of the segment mentioned in the story. Except that Viacom blocked the video and all user of the app sees is a take down notice on YouTube.

Ah, such is the plight of content aggregators.

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