Time Inc. ad campaigns kicks off online; Coastal Living signs nine sponsors for showhouses
Magazine publisher hopes to drive new digital advertising to its brands in marketing campaign aimed at media buyers reading leading advertising trade journals
If you are an online reader of AdAge, Adweek or Digiday you should start seeing the ad campaign from publisher Time Inc. The campign theme is ‘Open the Experience’ and will run in print, digital and outdoor locations, with the outdoor ads appearing in New York, Chicago and Los Angeles.
“Our mission is to ignite, fulfill and elevate the world’s passions,” Time Inc. CEO Joe Ripp said in the announcement for the campaign. “Through the power and scale of our influential media network, Time Inc. opens the experience for each and every one by creating the most unique and relevant combinations of content, services and platforms, around and across passions.”
These ad units, reduced in size for this story, are Billboard and Filmstrip units (see IAB ad units specs here).
“The new campaign showcases the collective power of our 90+ brands. From print to digital, from experiences to products, Time Inc. creates moments that matter for audiences and advertisers, said Mark Ford, Time Inc. Executive Vice President, Global Advertising.
Time Inc. became a separate company one year ago in June, being spun off from Time Warner in a move other major media companies are making including News Corp, The Tribune Company and soon Gannett.
Time Inc. is also bragging up Coastal Living, which announced that it signed up new sponsors for their Coastal Living Showhouse in Texas and Florida. See announcement below:
NEW YORK, NY – June 16, 2015 – Time Inc.’s Coastal Living announces the opening of two branded beach homes this year: the Coastal Living Showhouse in the Cinnamon Shore development on Mustang Island in Texas and the Coastal Living Beach Cottage in Seagrove, Florida. With interiors by celebrated designers from the Coastal Living/Southern Living Designer Network, these two custom-built houses will offer quintessential Coastal Living brand experiences featuring products from a range of home design and décor companies such as Benjamin Moore and Sunbrella. Home tour tickets will be available to the public for purchase, and the homes will be featured as Coastal Living magazine cover stories this fall.
The 2015 Coastal Living Showhouse, featuring interiors by distinguished designer Meg Braff and built by Benco Construction, will be 7,000 square feet in size and have seven bedrooms, as well as a pool with cabana, among other elements. The architect for this project is David H. Sherwood. Upon completion in June, this custom-built home will open to the public for tours.
Greg Schumann, group publisher of Coastal Living said, “Shining a spotlight on two premiere destinations as well as on our many sponsors, our new Coastal Living branded properties will inspire our readers by showcasing the wonderful possibilities there are for design and décor in a beach home.”
Set for an August 13 opening for public tours, the Coastal Living Showhouse is located in Cinnamon Shore, Texas, a premiere development located on Mustang Island just off the coast of Corpus Christi. The home will feature interiors by celebrated Houston-based designer Bailey McCarthy. Built from the ground up by Premier Coastal Homes/Waggoner Contracting with the architecture firm Kissling Architecture, the home will be 3,500 square feet with 4 bedrooms. Sponsors of this home whose products will be showcased within the home include: AZEK Building Products, Benjamin Moore, Circa Lighting, Costa del Mar, Lane Venture, Lloyd Flanders, LEE Industries, Marvin Windows and Doors, and Sunbrella. The home will be featured in the November issue of Coastal Living.
The Coastal Living Beach Cottage located in Seagrove, Florida is the first remodel project for the brand and is scheduled to open on October 2 for public tours. Paige Schnell of Tracery Interiors will be the interior designer on this home. The reconstruction will be led by Artisan Builders and Mark Schnell of Urban Design will be the architect. At more than 2,500 square feet, the home will have three bedrooms and 3.5 bathrooms. Sponsors of the Coastal Living Beach Cottage whose products will be included within the house include: Benjamin Moore, Circa Lighting, Costa del Mar, Lloyd Flanders, LEE Industries, Marvin Windows and Doors and Sunbrella. The top-to-bottom renovation of this home will be featured in the December/January issue of Coastal Living.
To get home tour schedules and to purchase tickets for home tours of the 2015 Coastal Living Showhouse visit www.coastalliving.com/showhouse and the 2015 Coastal Living Beach Cottage, visit www.coastalliving.com/beachcottage. A portion of the proceeds from both home tours tickets will be donated local charities.
Coastal Living has been creating customized Showhouses for 18 years..