June 15, 2015 Last Updated 11:29 am

NY Daily News jumps on programmatic bandwagon, signs up with OpenX

Through this partnership, the Daily News will leverage OpenX’s monetization technology and programmatic exchange to support the company’s automated sales initiatives

Los Angeles and New York – June 15, 2015OpenX, a leader in creating programmatic advertising marketplaces, and NYDailyNews.com, the second largest local news site in New York, and one of the fastest growing digital properties in the U.S., today announced OpenX as a primary monetization partner for the Daily News’ premium inventory across all platforms. A comScore top 100 property, the Daily News engages upwards of 45.9 million unique viewers every month.

openx-flagThrough this partnership, the Daily News will leverage OpenX’s best-in-class proprietary monetization technology and programmatic exchange to support all of the company’s automated sales initiatives. The engagement will provide premium inventory access to buyers and enable maximum monetization across all the Daily News’ digital assets.

Grant Whitmore, Executive Vice President, Digital at New York Daily News said, “Working with OpenX as one of the top two marketplaces that matter most is core to our strategy of maximum monetization for our inventory. As we move toward an increasingly automated future in advertising, the OpenX exchange leads in two metrics that are important to us — quality and service. Added to this is the fact that OpenX is truly a publisher-centric exchange, which means that they are super focused on working with us to understand our strategic goals and deliver against them. The inclusion of OpenX within our programmatic exchange stack resulted in an immediate, aggregate yield improvement of greater than 25 percent.”

“We are laser focused on quality, service and technology as the drivers in exceeding publisher expectations.” said Jason Fairchild, Chief Revenue Officer at OpenX. “Working with a top-quality brand like the New York Daily News to help them optimize yield on their premium inventory by creating competitive marketplaces is a strategic advantage OpenX offers.”

Source: OpenX

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