New infographic from Millennial Media on the growing investment in programmatic buying
New data shows that 91 percent of programmatic buyers increased their ad spend last year
The growth of programmatic buying makes more than a few traditional publishers a little leery, concerned about continuing fall ad prices. Ad sellers are even more concerned.
But attracting new digital ad dollars is such a top priority that few publishers are saying no to programmatic, even if they may be entering the space with caution. (See this story today on the Daily News’s new deal with OpenX/)
Mobile advertising leader Millennial Media today passed along an infographic on the growth of mobile programmatic buying (click to enlarge):