Interbrand names Christian Purser as CEO of its London office
Purser joins Interbrand from M&C Saatchi where he was Chief Digital Officer, and before that was Director of Strategic Services at LBi
LONDON, UK – July 15, 2015 — Interbrand, the world’s leading brand consultancy, today announced the appointment of Christian Purser as CEO of the London office.
“Brand experience, digital transformation and innovation are key to the agenda of every brand that we are working with” said Jez Frampton, Global CEO Interbrand. “We need inspiring leaders to advance this agenda and we are thrilled to have Christian amongst our valued leadership”.
Christian comes to Interbrand from M&C Saatchi where, as Chief Digital Officer, he was responsible for driving the UK and digital strategy, as well as providing consultancy to the agency’s largest clients and building global partnerships. Prior to that he held senior strategic positions at Iris, LBI and Digitas.
Christian has over twenty years’ experience within the marketing sector, with sixteen years’ digital industry experience. An expert digital operator with strong commercial acumen, he has led major engagements for a host of leading brands, such as Boots, RBS, Barclaycard, Hewlett Packard and Google.
“The pace of change in marketing, driven by technology, is continuously creating new opportunities for brands to grow and evolve” said Christian Purser. “I am looking forward to growing and evolving the Interbrand offer in London and to helping our clients build ever stronger and more valuable brands”.
Christian will be based in London and report directly to Gonzalo Brujó, CEO EMEA & LatAm. “London has always been a centre of excellence in Europe”, said Gonzalo Brujó. “Since the foundation of Interbrand in 1974 in London, we have led the market. Christian’s leadership will be much valued in amplifying the unparalleled experience and inspiring future of Interbrand”.