El País signs deal to use Cxense features to drive reader engagement
Cxense products are delivered as Software-as-a-Service, where customers pay Cxense a monthly license subscription fee
Oslo, Norway – June 12, 2015 – El País, the largest Spanish language digital news publisher in the world, has signed a deal with Cxense ASA to license its content personalization technology. The deal includes Cxense Insight, Cxense DMP (data management platform), and Cxense Content solutions. With Cxense technology, El País is able to provide a personalized experience for each reader all over the world, and across all of its web and mobile sites, driving higher reader engagement and digital revenue.
El País is owned by PRISA, a Spanish media conglomerate, and considered to be on the vanguard of the Spanish-speaking media internationally. Since its inception on the cusp of the democratization of Spain, El País has taken a firm position as the leading editorial brand in the country.
The Cxense DMP is becoming the leading data management platform for media companies, e-commerce sites, and consumer brands around the world. With the Cxense DMP, businesses of all kinds can aggregate data on both anonymous and registered users across all devices to build detailed user profiles in real time.
Cxense Insight works in harmony with the Cxense DMP to provide unparalleled real-time analytics for web and mobile sites, as well as mobile apps, through customizable dashboards. By analyzing the content on each page of a site or an app, and tracking every user interaction across all devices, businesses can make instant updates to improve user engagement and revenue.
Both products work together with Cxense Content to deliver a personalized user experience for the readers of the publication. Editorial teams can choose to personalize one widget or go “all the way” to a fully personalized front page.
Cxense products are delivered as Software-as-a-Service (SaaS), where customers pay Cxense a monthly license subscription fee for the use of the Cxense products. Customer contracts are typically for twelve months, with automatic renewal.