U.S. Internet ad revenue grows 16% in Q1 of 2015 to $13.3B
Latest IAB report shows improving ad spending environment as economy continues to rebound from recession
Right now every media association out there is trying to claim that their industry is growing by leaps and bounds. It has become so bad that the joke in the publishing industry is that these are boom timesfor publicist, and bad times for those being publicized.
But when the Interactive Advertising Bureau claims that Internet advertising is at another all-time high few will dispute it – this is the way things are going, and all the IAB is doing is providing the proof.
Today the IAB said first quarter U.S. Internet ad revenue hit $13.3 billion, another record, up 16 percent over the same time period last year. In this regard, the numbers probably say more about the improving state of the economy than it does the shift to digital. After all, when things got bad a few years ago even Internet advertising was effected.
Here is the IAB’s latest numbers:
NEW YORK, NY – June 11, 2015 — At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. This new industry high represents a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion.
Digital screens are an indisputable part of consumers’ lives,” said Randall Rothenberg, President and CEO, IAB. “In turn, interactive is taking on an even more vital role in today’s marketing mix – and these historic figures confirm its growing importance.”
“Brand marketers need to be where the consumers are – and as of today, that is unquestionably on digital,” said Sherrill Mane, Senior Vice President, Research Analytics and Measurement, IAB. “This double-digit growth speaks to the incredible popularity of interactive screens.”
“The rise in year-over-year figures is the direct result of brand and media agencies’ increasing commitment to digital marketing,” said David Silverman, a partner at PwC US. “It is clear that interactive has become an imperative in reaching key demographics with tailored messaging and creative.”
The accompanying chart highlights quarterly ad revenue since 1996; dollar figures are rounded.
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.
The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Past reports are available at iab.net/AdRevenueReport.