Mobile marketing platform Verve Mobile acquires beacon and mobile wallet company Fosbury
Since 2012, Fosbury has partnered with global brands from American Express to Chobani to drive mobile product innovation
NEW YORK, NY – June 9, 2015 — Verve Mobile, the leading location-based mobile marketing platform, today announced the acquisition of Fosbury, an innovator in the beacon and mobile wallet space. For more than a decade, Verve has driven customers into stores with proprietary device location targeting and premium inventory on behalf of some of the biggest brands in the world. The Fosbury acquisition provides marketers with an even greater and more precise ability to both initiate the engagement as well as validate when consumers are in-store and in the purchase mindset.
With beacon-triggered messaging expected to drive $44.4 billion in U.S. in-store retail sales next year, location-based mobile campaigns will be instrumental in how retailers engage consumers and influence sales through relevant messaging. Since 2012, Fosbury has partnered with global brands from American Express to Chobani to drive mobile product innovation and customer experiences.
“What Verve does better than anyone else is engage consumers via their devices and drive them into stores,” said Nada Stirratt, chief executive officer, Verve Mobile. “Fosbury further enhances this ability by maintaining that consumer connection for marketers in a more personalized and meaningful way, with the ultimate goal of driving them to the cash registers. That’s incredibly powerful and available to marketers immediately.”