Time Inc. celebrates 1st anniversary as stand-alone company with new ad campaign
New York, NY – June 8, 2015 – Marking its first anniversary as a stand-alone company, Time Inc. today unveiled “Open the Experience,” a new US advertising campaign developed in partnership with gyro, a marketing and advertising agency. The campaign showcases how the brands of the Time Inc. media network connect people and passions through culturally relevant exchanges of content, services and platforms.
“Our mission is to ignite, fulfill and elevate the world’s passions,” says Time Inc. Chairman and CEO Joe Ripp. “Through the power and scale of our influential media network, Time Inc. opens the experience for each and every one by creating the most unique and relevant combinations of content, services and platforms, around and across passions.”
Mark Ford, Time Inc. Executive Vice President, Global Advertising, says: “The new campaign showcases the collective power of our 90+ brands. From print to digital, from experiences to products, Time Inc. creates moments that matter for audiences and advertisers. ”
The campaign will run in print, digital and outdoor locations. Print and digital executions will appear in Advertising Age, Adweek and Digiday. Outdoor ads will appear in targeted locations in New York, Chicago and Los Angeles.
Since becoming an independent public company on June 6, 2014, Time Inc. has been aggressively extending its brands, content and audiences into new revenue streams.
Time Inc.’s audiences are currently the largest in its history. The company’s print products reach more than 120 million readers each month. Its US multi-platform digital audience reached an all-time high of 111.5 million in April 2015, a 38% year-over-year increase. Over the past year, Time Inc. has generated over one billion views of its videos. The global social audience has increased to over 145 million as of March 2015. Additionally, live events are growing rapidly, and attracted hundreds of thousands of participants in 2014.