Time Inc. publishes largest ‘Fortune 500’ issue in decade
The June 15 issue of Fortune will be the largest edition of the magazine in a decade, coming in at 392 pages. This represents, according to the company, 40 percent growth in new print advertisers, and 25 percent growth in digital.
“Sixty years have passed since the first publication of the Fortune 500, which ranks the largest publicly held companies in the U.S,” writes the magazine’s editor, Alan Murray. “The list has become the iconic measure of business success. Companies flaunt their Fortune 500 rankings the way baseball players boast batting averages.”
The current issue available inside the Apple Newsstand app remains the June 1 edition. Fortune’s digital editions are built using the Adobe DPS and are what TNM labels hybrid editions: native digital editorial layouts with the advertising reproduced as seen in print. Fortune, like the other Time Inc. magazines, appear inside Next Issue’s digital newsstand.
Fortune, which publishes 20 editions a year, has maintained its rate base of 830,000. In its latest publisher’s statement, the magazine was able to grow both digital subscriptions and digital single copy over the past year, though digital edition readership still only amounts to 2.7 percent of total circulation.
In April, the magazine announced that it had hired six staffers from the just shuttered tech website Gigaom: Stacey Higginbotham, whose coverage has focused on the so-called Internet of things; Barb Darrow, Katie Fehrenbacher, Mathew Ingram, Jeff John Roberts and Jonathan Vanian.
The brand was also able to say that it had recently set an all-time record in web traffic, with 16.7 million unique visitors in March.