National Geographic to partner with The Poynter Institute on digital storytelling workshops
Expansion of this partnership is the most recent in a series of training alliances Poynter has forged with media companies including partnerships with Gannett, Journal Media Group, McClatchy and others
ST. PETERSBURG, Fla. – June 4, 2015 — National Geographic has agreed to a partnership with The Poynter Institute, which will provide training for members of the magazine’s leadership team and on instruction on digital storytelling skills for its staff.
The partnership builds on previous successful training projects Poynter has led with the magazine, which included storytelling and social media workshops held with National Geographic’s editorial staff and Fulbright Storytelling Fellows in 2014.
The new training kicked off with interactive, in-person workshops at National Geographic’s headquarters in Washington D.C. last week led by Poynter faculty. This will be followed by additional in-person training there in June focused on honing digital storytelling skills for National Geographic’s Fulbright Fellows.
“This growing partnership with an iconic publisher like National Geographic is a great example how Poynter’s targeted training can meet an organization’s strategic editorial and leadership goals,” said Poynter President Tim Franklin.
“We’re excited to be working with Poynter to deepen our leadership bench, and to help us tell stories in cutting-edge ways across platforms,” said National Geographic Editor in Chief Susan Goldberg.
The expansion of this partnership is the most recent in a series of training alliances Poynter has forged with major media companies. Those include partnerships with the Gannett Co., Journal Media Group (formerly the E.W. Scripps Newspapers), the McClatchy Co., The Associated Press and Pioneer News Group.
In addition to those comprehensive partnerships, Poynter also has done training in recent months for NBC News, the CBS Local Stations Group, Schurz Communications, API, the World Bank, The United Nations and the U.S. State Department.
Last year, Poynter provided training for about 100,000 journalists and educators from 91 countries. It conducted training programs in 28 states and the District of Columbia. Poynter’s popular media site, Poynter.org, attracts more than 5 million unique visitors annually.