May 28, 2015 Last Updated 6:56 am

Google unveils new photo app and service, and launches Cardboard app for the iPhone

Google I/O keynote introduces plenty for developers, but not much drama

If you are an Android developer, especially one that may think Android first, today’s Keynote at Google’s I/O developer conference is the event of the year and it probably did not disappoint.

GoogleIOBut what seemed to get most tech reporters excited was a cardboard box, which probably tells you that there may not be much big news coming out of the event.

Google’s keynote lasted well over two hours and there will be plenty to digest, from HBO NOW entering the Google Play store, to more offline capabilities for Google Maps, to Google’s Project Brillo which hopes to advance the Internet of Things by allowing easier connectivity between devices.

But the event felt to me, at least, like something big was missing. As if there was supposed to be something else that just didn’t make it into the program, or will be revealed later at the conference. That may be the same problem Apple has when it kicks off WWDC. Everyone is expecting Apple to announce its own Apple TV subscription line-up of channels, but much of the news released recently seems to suggest that Apple may do nothing in this area until the fall.

Google’s big news may be its introduction of a photos app that will give users unlimited storage for their pictures. One reason iPhone users are so loyal to their devices is that after so many years of owning an iPhone they are too invested in iOS to make the move to Android. All those photos and videos that reside on their phones and are accessible through their PCs, Apple TV and the like make the thought of moving off the platform a bit scary.

Google would like that, too, but it recognizes the popularity of its app on iOS devices. So its new photo app and service will launch on iOS, as well as Android.

Meanwhile, again in recognition of the power of the iPhone, Google today launched its Cardboard app for the iPhone.

“Carboard pust virtual reality on your iPhone,” states the description for the just released app. “The Google Cardboard app helps you et up a Cardboard viewer and includes a few experiences to get you started.”

What can I say, boys will be boys.

Cardboard, though is not the only app to make it to iOS today. Google has also opened up Inbox by Gmail for all users, no invitation required.

The app itself was launched last fall, but today Google released an update along with opening it up:

What’s New in Version 1.3.0
**Thanks to your feedback, Inbox is now open to everyone—no invitation required.**

  • Introducing Trip Bundles – emails about a trip are bundled with important details highlighted
  • New setting to swipe to delete
  • New setting to set your signature
  • Undo Send – take back a message up to a few seconds after sending it
  • Reminders created in Keep will now appear in Inbox
  • Bug fixes and performance improvements

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