Michele Crockett name editor-in-chief of Active Interest Media’s Vegetarian Times
Before joining AIM, Crockett was vice president of Media Sales at F+W, and prior to that spent 17 years at Penton
Before joining AIM, Crockett was vice president of Media Sales at F+W, a content and e-commerce company, which produces magazines, books, kits, videos, and other products for craftspeople, creatives, outdoorspeople, and collectors. In that position she helped launch and manage a content-marketing program, managed the craft-group sales team, and collaborated with editorial teams and prospective advertisers to highlight opportunities for reaching readers.
Prior to F+W, Crockett spent 17 years with Penton, a B2B information services company, where she started on an editorial team and worked through the ranks to become an editor in chief, a publisher, and finally vice president of Content Services for all 17 of Penton’s markets.
“Michele Crockett brings a unique blend of content knowledge, passion for the subject matter, and business savvy that will help guide Vegetarian Times as we expand our information products into more digital formats,” says Kim Paulsen, vice president and general manager of AIM’s Healthy Living Group. “Michele is experienced at guiding content teams to embrace digital, social, video, and online education offerings.”
“Vegetarian Times has been an inspiration for me over the years as I’ve explored various approaches to healthy eating, and I’m thrilled to be joining the team just as public awareness is exploding about the benefits of plant-based eating,” says Crockett. “Vegetarian Times has a 40-year foundation as the trusted resource for vegetarians and vegans, and I’m excited about expanding our information offerings—including videos and online education—for everyone who wants to cook and eat in more healthful, vegetable-based ways.”