May 27, 2015 Last Updated 9:26 am

Elizabeth Osder joins digital publishing software provider LAKANA as Head of Revenue

As the founder of The Osder Group, Osder has counseled media, brands, agencies and technology firms on business, product and platform strategies

Los Angeles, CA and St. Paul, MN – May 27, 2015LAKANA, a digital-publishing software-as-a-service (SaaS) provider whose platforms reach nearly 130 million monthly unique users, announced today that Elizabeth Osder has joined LAKANA as Head of Revenue. Ms. Osder, an accomplished digital product, marketing and business development executive who has worked for and advised some of the most prominent companies in traditional and digital media, most recently served as a branding and market positioning advisor to LAKANA.

In her new role, Osder will oversee market and business development, platform strategy and potential growth through acquisitions.

“Elizabeth has advised B2B and B2C content, media, publishing and technology companies on ways to improve revenue performance, accelerate product innovation, grow audience and stabilize operations,” said Phillip Hyun, LAKANA’s president. “She understands content providers’ challenges and aspirations and will be focused on driving more value both to and from our network of customers, building business opportunities for them as well as for LAKANA.”

photo-devicesAs the founder of The Osder Group, Elizabeth Osder has counseled media, brands, agencies and technology firms on business, product and platform strategies. Her recent clients have included Kimpton Hotels, Associated Press, AOL, HBO, Univision, Scholastic, Ogilvy One, GroupM and The Hollywood Reporter. In 2013 she successfully led the sale and integration of JumpTime’s publisher focused engagement and revenue analytics platform to OpenX. Prior to founding The Osder Group she served as senior director of global product management for the news and information channels at Yahoo!

“I am excited to join LAKANA as we focus on driving innovation and revenue growth for publishers. LAKANA is successfully unlocking the benefits of SaaS solutions for a growing range of media companies and is leveraging its significant scale to expand its network of partners to drive rapid innovation,” said Osder.

Before Yahoo!, Osder served as global managing director of Razorfish’s media and entertainment practice where her clients included the Financial Times, News Corp and Time Warner. Previously, she served as the first head of digital product for The New York Times and was a member of the launch team for The Times’ website. Prior to The New York Times, she led the development of various local newspaper websites for Advance Digital and earlier in her career served as a photo editor at the Associated Press.

With a passion for Journalism, Osder has spent the past decade assisting innovative editors and producers in wrestling with creative and business challenges associated with digital disruption. Her roster of advisory clients have included ProPublica, Investigative News Network, The Nation, World Bank, Bill Moyers and The Daily Beast.

Osder founded, in 1999, and served for seven years on the board of directors of the Online News Association, an organization she helped grow to 1,000 members. She was a visiting professor at the University of Southern California’s Annenberg School for Communication; a Knight Fellow at Stanford University; and a media leadership fellow at the Poynter Institute. She holds a BA from Mount Holyoke College and an MA in journalism from the University of Missouri at Columbia.

Source: Lakana

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