May 19, 2015 Last Updated 8:40 am

Pronoun launches new free publishing platform for authors

Pronoun brings together the technology, data, and expertise developed by Vook, Booklr, and Byliner

NEW YORK, NY – May 19, 2015 — Today Pronoun announces the formation of a new author-friendly platform for book publishing. Pronoun brings together Vook, the leading digital book creation and distribution platform; Booklr, the industry’s largest proprietary data and analytics engine; and Byliner, a digital-first imprint that publishes bestselling contemporary authors. With this combined technology and experience, Pronoun rethinks what publishing should offer authors. Pronoun empowers every author to create and distribute beautiful digital books, own and control their work and their rights, and receive 100% of their earnings – all for free.

Pronoun-dot“Pronoun is committed to changing the publishing model by making it open, and by making it free,” said Josh Brody, Chief Executive Officer, Pronoun. “The book publishing industry’s structure pre-dates electricity. Authors seek a viable alternative – both to legacy publishing, with its exclusivity and restrictions, and to self-publishing, with its complexity, limitations, and high costs. Pronoun starts with the author at its core, and builds from there.”

“Digital technologies have transformed every creative industry, from iTunes in music to YouTube in video. The same is now happening to the book industry, and publishers are unable or unwilling to keep pace with that change,” said Ben Zhuk, Pronoun’s Chief Product Officer. “Technology drastically changes the ways digital books can be produced, distributed, and marketed. The question is whether new technologies will be used to impoverish authors, or to empower them. Our mission at Pronoun is to put authors first – by building free digital tools that help them find and reach their audience for the lifetime of their books, not just at launch.”

Pronoun gives authors access to capabilities and information previously available only to large enterprises by bringing together the technology, data, and expertise developed by Vook, Booklr, and Byliner. Vook’s creation and distribution platform, which is used by The New York Times, The Wall Street Journal, Forbes, Fast Company, and many other leading media companies, has achieved significant scale, publishing over 6,000 titles to Amazon, Apple, Barnes & Noble, Google, and Kobo. Booklr’s proprietary data and analytics engine, which tracks performance, customer behavior, and pricing statistics on over 5 million books each day, is trusted by the most prestigious book publishing companies in the world, including Penguin Random House. Byliner, a boutique literary brand, publishes original titles and backlist stories from bestselling authors like Jon Krakauer, Jodi Picoult, and Nick Hornby.

Pronoun is based in New York City. It is backed by several leading venture capital firms, including Floodgate, Tribeca Venture Partners, VantagePoint Capital Partners, Lerer Hippeau Ventures, Founder Collective, Felicis Ventures, Baseline Ventures, and SV Angel.

Pronoun is currently available by invitation only. If you’re interested in publishing on Pronoun, please visit:

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