GoodHousekeeping.TV launched by Hearst online and through Roku and Amazon Fire TV
NYT’s filmed conversations series, TimesTalks, makes its debut at the Cannes International Film Festival
There is little doubt that more print publishers are looking to expand their digital media properties, withg video being the area most want to invest in. But many of the early efforts to create new video channels feel a bit primitive to me.
One of the first channels launched was from the WSJ which launched an Apple TV channel basically featuring a couple reporters behind a desk talking with guests or to themselves. I found it unbelievably boring, and sometimes embarrassingly awkward. But there were several times when I entered a financial institution or café and found the channel on. (I was actually more impressed with the fact that the institution had decided to buy and install an Apple TV – guess they felt a cable bill was not worth the cost).
Several magazine properties now have Roku channels, and creating one for your media property is not that complex. Both Bonnier’s Saveur and TIME magazine have their own Roku channels: collections of videos taken from their websites: easy, simple, and – sad to say – not very interesting.
There will be more video channels created this year by publishing companies, and Apple’s WWDC may reveal how their Apple TV could become more like Roku, with hundreds of new channels available to viewers, and a new channel line-up patterned after the App Store (in other words, a disorganized mess).
Not surprisingly, many of the new video channels are also being launched for the web (knowing that each of the TV dongle devices have limited audiences). Such is the case with Hearst’s GoodHousekeeping.TV.
NEW YORK, NY – May 17, 2015 – Good Housekeeping and Hearst Digital Studios have partnered to launch GoodHousekeeping.TV, a premium video experience featuring the Web’s most well-known creative experts alongside Good Housekeeping editors. These how-to video classes offer a wide range of cooking, crafting and DIY projects, including repurposing vintage photos, creating the perfect gallery wall and transforming store-bought candy into beautiful, edible works of art. GoodHousekeeping.TV can be found at www.goodhousekeeping.tv and on Facebook, Twitter, YouTube and Pinterest.
GoodHousekeeping.TV’s four initial content pillars — cooking, crafting, DIY/home and party planning — feature “genius ideas” to educate and entertain viewers. The slate includes free 2 to 3 minute digital shorts and paid 30 to 180 minute premium classes. GoodHousekeeping.TV’s paid classes offer in-depth, step-by-step demonstrations ranging from $2.99 to $5.99 per class. Paid classes will also include downloadable patterns and instructions that users can print for their projects.
In addition to paid classes, GoodHousekeeping.TV includes highly-sharable, free video shorts with tips and techniques for quick and easy DIY projects, with the tried and tested advice and recommendations from the directors of the legendary Good Housekeeping Institute.
GoodHousekeeping.TV is accessible on the Web across smartphones, tablets and PCs, and will soon be available on native iOS and Android devices, and on Roku and Amazon Fire TV apps.
GoodHousekeeping.TV personalities include the editors of Good Housekeeping, led by Editor-in-Chief Jane Francisco and Executive Editor Meaghan Murphy; GoodHousekeeping.TV Editor Erin Phraner; and an eclectic and evolving group of the Internet’s best-known makers, who together reach a combined following of more than 5 million.
Programming at launch includes content from:
- Debbie Stoller, founder of Stitch ‘N Bitch, a knitting community which boasts 1,400 groups worldwide
- Paul Lowe, editor-in-chief of food and crafting magazine, Sweet Paul
- Rachel Faucett, founder of the website Handmade Charlotte
- Will Taylor, founder of the website Bright BazaarJodi Levine, 19 year craft editor for Martha Stewart and founder of the website Super Make It
“GoodHousekeeping.TV reflects the playful side of the maker movement,” Francisco said. “We’re partnering with the brightest, most dynamic stars, and their creativity, energy and enthusiasm is irresistible. GoodHousekeeping.TV is truly unique: There is a wide spectrum of projects to choose from, each video is engaging and inspiring, and the information is delivered in a friendly, easy-to-understand way, ranging from easy projects to do with young kids to epic masterpieces for more experienced crafters. Learning how to create beautiful things has never been so entertaining.”
GoodHousekeeping.TV is the newest offering from Hearst Digital Studios, which debuted in July with CosmoBody, the streaming, on-demand, subscription fitness lifestyle channel. Hearst Digital Studios develops over-the-top video channels for both Hearst brands and outside partners.
“There is tremendous consumer desire for crafting and maker content, and we saw an opportunity to develop high-quality, curated, well-produced instructional videos that combine Jane’s refined, editorial point of view, Good Housekeeping’s knowledgeable experts and a cast of crafting gurus with endless ‘genius ideas,'” said Neeraj Khemlani, head of Hearst Digital Studios and co-president of Hearst Entertainment & Syndication. “For 130 years, Good Housekeeping has been about service journalism. We’re now extending that tradition and inspiration into digital video.”
Hearst Digital Studios works alongside various brands and content creators across Hearst Corporation, as well as outside partners, creating vertical video content that connects with audiences. Executive Creative Director David Vogler is the Studios’ chief designer. Chris Grosso, former head of AOL.com, serves as senior vice president and general manager of the platform team. David Rubin, former CBS News producer and editor, is director of development and production.
While some publishers like the idea of cheap and easy digital media solutions, The New York Times makes quite a production out of their efforts. It’s hard to say which approach is best, but from the reader’s perspective it’s pretty obvious:
NEW YORK, NY – May 15, 2015 – The New York Times’s live and filmed conversations with top talents and thinkers, TimesTalks, makes its debut at the Cannes International Film Festival with a series of five fascinating events in collaboration with The American Pavilion.
In the spirit of the International Cannes Film Festival, each event has been tailored to reflect the array of genres and talent in cinema today. Taking place at The American Pavilion, just a few steps from the Palais des Festivals, New York Times contributor Logan Hill will be in conversation with some of cinema’s most talented actors, producers and directors.
The TimesTalks are free and exclusively for The American Pavilion members and their guests. Learn more about attendance and other membership benefits at www.AmPav.com.
The TimesTalks at Cannes will be available to view next week at TimesTalks.com.