Hearst’s Seventeen to partner with Parsons School of Design for September spread
The September issue will include an eight-page editorial spread featuring the work of four award winning student designers
NEW YORK, NY – May 15, 2015 – Seventeen, the largest monthly teen media brand, announced today that it will partner with Parsons School of Design, home of The New School’s legendary BFA in Fashion Design program, to celebrate the next generation of fashion designers. The magazine’s September issue will include an eight-page editorial spread featuring the work of four award winning student designers, who will be chosen at the annual Parsons Fashion Benefit on Tuesday, May 19 at the Jacob K. Javitz Convention Center in New York City.
The panel of judges selecting the winning collections will include Aya Kanai, executive fashion director for Cosmopolitan and Seventeen, tasked with helping to select the 2015 Womenswear Designer of the Year Award winner, who will be featured in book and online, alongside three other student designers and notable Parsons graduates. Parsons Fashion Benefit, now in its 67th year, honors fashion innovators including Marc Jacobs and LVMH (2015), Jason Wu and Hugo Boss (2014), Proenza Schouler and Hudson’s Bay (2013), Donna Karan (2012), and Reed Krakoff (2011), while also highlighting the top collections of graduating students in the Fashion Design program during a two-part runway show. Funds raised at the event support scholarships at Parsons, a global leader in art and design education with programs that span the disciplines.
“I’m so pleased that Seventeen will invest in the future of fashion by featuring the remarkable work of these Parsons graduates,” said Donna Kalajian Lagani, SVP/publishing director, chief revenue officer, Cosmopolitan, Cosmo for Latinas, Seventeen. “Fashion is a deeply important part of the Seventeen brand, and we’re looking forward to championing this great content to our 14 million brand followers.”
“I’ve loved watching the graduating BFA class at Parsons go on to achieve great things in the fashion industry, so I couldn’t be more excited about partnering with Parsons for our September fashion issue,” said Michelle Tan, editor in chief, Seventeen. “Our readers are all about what’s new and next, so it’s the perfect place to celebrate and showcase the winning students’ looks.”
“Seventeen, an industry leader in highlighting up and coming global trends, shares Parsons’ deep commitment to the future of design,” said Parsons Executive Dean Joel Towers. “We are thrilled to partner with them in this venture, which demonstrates the keen design talent and entrepreneurial instincts we strive to foster in our curriculum.”
In addition to the fashion spread in the magazine, Seventeen will also produce a behind-the-scenes video featuring the work of Parsons 2015 Womenswear Designer of the Year Award winner and their runway collection shown during the Parsons Fashion Benefit. This video will live on Seventeen.com and will be given to the award winner to add to their professional portfolio.