US edition of Lonely Planet Magazine to launch Sept. 2, Lauren Finney named editor
The magazine from the travel media company will launch in print and digital formats with an initial rate base of 450,000
The travel media company Lonely Planet announced today plans to launch a US edition of Lonely Planet Magazine, available in print and digital formats on September 2.
The new quarterly US edition will have a cover price of $5.99.
Lonely Planet said that each issue of the new magazine will have five sections:
- Globetrotter, which features a world of travel news and discoveries including new hotels, tours, gear and tech;
- Postcards, a mosaic of beautiful photos sent in by our community, accompanied by the story behind the scene captured;
- Easy Trips, inspiration and recommendations for short trips and long weekends to take in the months ahead;
- Great Escape, a trip of a lifetime mapped out for you to add to your wish list;
- Mini Guides, pull-out pocket guides offering curated advice of where to go and what to do in key destinations.
Lauren Finney has been appointed editor for the new magazine. Finney has been a freelance style writer and for about 2 years was Senior Fashion Editor at Niche Media, helped launch Austin Way.
“I’m excited to be a part of Lonely Planet’s dynamic, growing business, and to have the opportunity to offer our active US traveler community the inspiration to not just dream, but go.” said Finney in the launch announcement.
Lonely Planet originally launched a UK edition called Lonely Planet Traveller in 2008, and Indian and the Argentine editions in 2010. It currently is available 11 international editions. according to the company’s website. (So, there will be a minor name change for the new US edition.)
A digital version of the existing magazine can be found inside the Apple Newsstand under the BBC Worldwide developer account.