The Street launches a metered paywall for its market commentary website RealMoney
Like similar paywalls, readers who are not subscribers will get access to 8 articles free per month before bumping up against the paywall and are forced to subscribe to continue
The financial website The Street said today that it will be introducing a paywall for its market commentary subscription service, Real Money. The paywall will be metered, allowing those not subscribing to access 8 articles per month free before bumping up against the paywall.
I believe in this case the move will actually open up the site, rather than close it down, as the site had previously been subscription only.
The publisher, as often is the case, mentions other media sites that have adopted the metered paywall approach, citing the NYT, Washington Post and Financial Times as “successful models.” This might be stretching it. While there is no doubt that financial newspapers have seen success with paywalls, the results for consumer news outlets have been far from consistently successful. The NYT has certainly reported strong gains in digital circulation revenue due to its paywall system, but how many other newspapers are in the position of the Times?
The rule I have followed for a number of years now is that a paywall succeeds where the reader believes there is a monetary benefit to subscribing – the WSJ and FT, who have very different philosophies when it comes to apps, for instance, are both successful models. B2B is another area where I believe paywalls have proven themselves (though only where the quality of the content is high – who will pay for press releases of skid steers, for example?).
Here is The Street’s announcement from this morning:
New York, NY – May 13, 2015 – TheStreet, Inc., a leading digital financial media company, today announced that its leading market commentary subscription service, Real Money, is extending its readership with a metered paywall, similar to the successful model used by The New York Times, The Washington Post and the Financial Times.
Real Money is where market intelligence and smart analysis is never in short supply. Staffed with 30+ investing pros, money managers, journalists and analysts, Real Money gives you actionable investing ideas and insight every day the markets are in session. Jim Cramer posts original articles at least three times each market day to Real Money, the only place for his in-depth market views in real-time.
Here’s how the metered paywall will work:
- Readers who are not subscribers will get access to 8 free articles per month on www.realmoney.com.
- To go beyond that limit, readers will be invited to choose between two digital subscription packages: Real Money, which combines unlimited web access with our smartphones apps for $3/week, and Real Money Pro, which includes the daily trading diary of legendary hedge fund investor, Doug Kass, as well as content from many more investing pros, for $16/week.
With both packages, readers can get a two-week free trial before they commit to a subscription and, as with all of TheStreet’s annual subscription services, are entitled to a full refund, no questions asked, during the first 30 days of their subscription.
To find out how to subscribe, visit www.thestreet.com/subscribe
“The freemium model for online subscription services is both well-established and profitable,” said Erwin Eichmann, Chief Business Officer of TheStreet, “The more readers consume our content, the more likely they are to subscribe. Real Money’s metered paywall will make our content easier to sample, and if readers try it, we know that they will like it.”