May 7, 2015 Last Updated 11:52 pm

Flurry Analytics to offer app analytics for the Apple Watch

By launching the Apple Watch so late in April, Apple wisely avoided having to talk about Apple Watch sales in anything but general terms. By the time we get to the end of July, though, Apple will reports its first sales numbers. I think it will be fascinating.

I personally find the Apple Watch the most useless product Apple has launched in a long time. But my opinion is probably not in the majority. So, I doubt I have a good handle on actual demand – but if I had to guess, I would think there are now enough Apple fans out there to drive sales beyond what the iPad did in its first quarter in the market.

That number, by the way, was 3.27 million.

But one reason given by many publishers, back in 2010, for not developing apps for the iPad was that there simply were not enough tablets in the market. That objection lingered for a long time, and was especially common in the UK where the iPad didn’t go on sale until about three weeks after it did in the US, and sales seemed, at first, to be slower there. That soon changed, and the need for analytics for those apps soon became apparent.

Today, however, there is an establish infrastructure for things such as app analytics, as evidenced by Yahoo’s announcement for its Flurry Analytics support for the Apple Watch:

SUNNYVALE, Calif. – May 7, 2015 – Today, Yahoo announced that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch.

Yahoo is committed to helping developers around the world understand their user behavior across all devices, including the new Apple Watch. Just weeks after the debut of the Apple Watch, Flurry Analytics has made it possible for developers to better understand how users interact with their apps on the smallest screen.

Like Flurry Analytics always has, Yahoo is making analytics for the Apple Watch available to developers for free. With the latest Flurry iOS SDK and a few minutes of implementation time, developers will be able to track new users, active users and the actions of their Watch users with custom events. They will also be able to understand how usage balances out between the Apple Watch app and its parent app on the user’s smartphone.

“With this new opportunity in wearables, many developers are experimenting with strategies for building successful Apple Watch apps,” said Brad Jones, Director, Product Management at Flurry from Yahoo. “The Watch is shifting the way the industry thinks about app creation. Analytics are an important part of this journey. This is uncharted territory for developers and advertisers alike, and understanding user behavior is crucial for success.”

Apps will be reimagined, more intuitive and simplified for the Apple Watch. Flurry from Yahoo is proud to continue to help developers improve their apps on this new platform. Watch analytics are now available for free within Flurry Analytics.

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