Time Inc. UK’s Horse & Hound to launch new equestrian events website this summer
The publisher of the magazine Horse & Hound, Time Inc. UK< today said that it plans to launch a new website designed to make entering and organizing equestrian events easier called equo. Ahead of the sites’ s official launching this summer, event organizers and competitors are invited to register at the site and receive newsletter updates.
“Horse & Hound is famous for its role at the centre of the equestrian world and we will continue to introduce digital, retail, e-commerce, learning and experiential initiatives that will appeal to the UK’s equestrian enthusiasts,” said Marcus Rich, CEO, Time Inc. UK. “equo adds this experiential element to our equestrian portfolio which already includes e-commerce site Horse & Hound Buy & Sell and Horse & Hound Compare, the horse insurance comparison site.”
“Around a third of all competitive equestrian events can currently be entered online, with many still using paper and telephone applications – a process which can be hugely frustrating for all concerned,” said Oswin Grady, publishing director of Horse & Hound. “Many of our readers said they would compete more if there was an easier means to enter events, especially given that the average Horse & Hound reader competes a number of times a month.”
Time Inc. UK said it has invested in database and email marketing technology to develop the new service, and has recruited a dedicated regional sales team headed up by sales director, Louise DeNew.