RE/MAX says shareability, interactivity the reasons it made its network magazine digital-only
ABOVE debuted in print in 2011 and launched a public website shortly after in 2012
DENVER, Colo. – April 29, 2015 — ABOVE, the award-winning RE/MAX network magazine, has transitioned to an all-digital public platform. The website, remax.com/above, allows the RE/MAX network to communicate agent successes, productivity and best practices worldwide to real estate professionals inside and outside the network.
“RE/MAX Associates have more real estate sales experience than other real estate agents and, as a result, many insights and strategies to share,” said Mike Reagan, RE/MAX Senior Vice President, Brand Marketing. “The all-digital ABOVE was designed as a tool for today’s real estate agents, unlike any other in the marketplace. The online publication encompasses the RE/MAX culture, but it does so much more. There’s value for every agent who wants to build more business.”
Shareability, social engagement and interactivity played a major role in the magazine’s evolution toward becoming all-digital. In addition to its sleek new design, ABOVE is now able to expand its functionality and features, including an advanced search option and a full archive of previous ABOVE issues. Also, an email subscription is now available, which allows readers to receive notifications when new issues and top features are live on the site.
A variety of tabs make navigation simple by emphasizing different areas of focus for readers, including building your business, success stories, specialties like commercial and luxury real estate and community involvement. The Quick Tips section is for the agent who wants top ideas at-a-glance. A buyers and sellers section allows agents to provide valuable content to their clients, such as “5 Financial Missteps to Avoid When Buying a Home.”
ABOVE debuted in print in 2011 and launched a public website shortly after in 2012. In October 2014, ABOVE was recognized for its creative custom content by Content Marketing Awards and for its superior writing by APEX Awards for Publication Excellence.