Pew report compiles traffic data from news outlets, sees mobile outpacing desktop
The Pew Research Center has released new data on digital traffic data from news outlets, compiling information from comScore. The conclusion certainly is that when it comes to news, mobile is where it is at. Few media outlets can report more traffic from desktop than from mobile (though it would be interesting to see the data from B2B sites, where most traffic occurs during working hours).
See the full report here.
“The data, from January 2015, show that for the majority of these 50 most visited online news entities, mobile visits outpace desktop ones. But only for a minority do mobile visitors spend more time per visit,” wrote Kenneth Olmstead and Elisa Shearer on the journalism.org website.
Chart source: Pew Research Center