April 28, 2015 Last Updated 3:55 pm

Amazon launches B2B marketplace: Amazon Business

As if B2B publishers needed any more competition, Amazon has launched its own business marketplace inside Amazon.com.

Now of course Amazon is not being a B2B publisher, but any solutions that allow businesses to sell direct to their business customers means less need for marketing through traditional B2B media. And for this old enough to remember the early days of web publishing, one of the dreams of B2B publishers was matching its readers directly with their advertisers in new, web-based exchanges. It didn’t work as clients decided it was best to build their own websites to reach their customers directly rather than through an intermediary (B2B publishers).

Amazon is a retailer, of course, so this makes sense. But the more businesses can reach other businesses directly through Amazon the more ad sales people at B2B will be hearing the objection “we don’t advertise, we sell directly through Amazon Business.”

Here is the announcement:

SEATTLE, Wash. – April 28, 2015 — Amazon today introduced Amazon Business, a new marketplace on Amazon.com . Sellers have the opportunity to grow their sales by reaching millions of business customers located across the U.S. Selling to businesses has now become as easy as listing your products on Amazon . Amazon Business features exclusive business pricing tools, the ability for sellers to list their credentials and quantity discounts for qualifying purchases. Through Amazon Business, sellers can benefit from Amazon’s ecommerce expertise, visibility for their full product catalog on an established online marketplace and greater access to business customers to grow sales.

Infographic_b2b_770Amazon Business is available to sellers based domestically and internationally, and compatible with the Fulfillment by Amazon (FBA) service to meet rigorous delivery requirements expected by business customers.

Amazon Business features available to sellers now include:

  • Amazon Business Seller Program: Sellers that meet the performance and service requirements will be prominently featured to business customers.
  • Business Pricing and Quantity Discounts: One of the most requested features by business sellers is quantity pricing. Sellers can offer discounts when businesses purchase larger quantities. Sellers can also differentiate pricing to business customers.
  • Seller Credentials: Sellers can add credentials such as ISO 9001 certified, small business, women-, minority- and veteran-owned businesses to their seller profiles, which will be displayed to business customers.
  • Business Product Identifiers: Products that will be easily discoverable by customers using manufacturer and distributor part numbers (MPN/DPN) or National Stock Numbers (NSN) for purchases for government procurement.
  • Fulfillment by Amazon : With FBA, sellers store their products in Amazon fulfillment centers. When customer orders are received, Amazon will pick, pack, ship and provide customer service for these products.
  • Tax Exemption: Sellers participating in Amazon’s Tax Collection Services may also elect to participate in the Amazon Tax-Exemption Program ( ATEP ). ATEP allows customers to make tax-exempt purchases from participating sellers by providing a tax-exemption certificate and automates the process for participating sellers to accept tax-exemption certificates from customers.

On Amazon Business, sellers can list their offers in more than 45 business-specific categories, including office, IT, MRO, tools, scientific and food & beverage. New sellers interested in the Amazon Business Seller program can learn more at www.amazon.com/business-seller. Sellers currently selling on Amazon that support business-level performance can sign up via their existing Amazon Seller Central account at sellercentral.amazon.com/hz/b2bregistration.

Source: Amazon

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