April 24, 2015 Last Updated 8:15 am

Meredith updates Apple Newsstand app for Fitness, converting into one for Shape

Older Newsstand app for Shape magazine is no longer in the App Store, while app for Fitness changes name and begins offering Shape with the May issue

The Apple Watch officially launches today, not that you will find long lines at Apple Stores this time around. But more watch related app updates are sure to appear today because of the April 24 deadline.

Fitness-iPadBut one app update is certainly not Apple Watch related. Meredith last night issued an update for their Newsstand app for Fitness magazine, converting the app into one for Shape, the fitness title it acquired from American Media in January.

The Fitness app update, when tapped changes the app’s name and splash page. Before the update the app informed readers of the change, and also began offering the May issue of Shape. As for the old Shape Newsstand app, that one was called ShapeMag and has now been pulled from the App Store. (Unfortunately, I do not

At the time of the acquisition, Meredith said the addition of the title would increase its reach with younger readers. “It increases our reach among millennial women to over 23 million, creating an unmatched opportunity for advertisers to connect with this highly-valued audience across multiple media channels,” said National Media Group President Tom Harty.

ShapeNotice“A few months back, Shape join forces with its sister title Fitness, creating what we consider the biggest, boldest, most dynamic magazine for women looking to live the modern fit lifestyle,” writes Elizabeth Goodman Artis, editor of Shape in the May issue, the first to appear in the Fitness app. “This means that if you were a Fitness subscriber, you will now be receiving a copy of Shape 10 times a year, starting with the issue you’re now holding in your hands.”

With the acquisition, Meredith raised the rate base for Shape to 2.5 million from 1.6 million. Fitness had a circulation of a bit over 1.5 million.

Prior to the merging of the titles, Fitness claimed around 4.2 percent of its circulation in digital form, while American Media had Shape’s digital readership up to 13.7 percent. Whether this will prove an important detail of the transition I can not say as, it turns out, I never downloaded the old Newsstand app for ShapeMag – but will that app still work for those that did?

Another thing to consider here: the old ShapeMag app offered readers a native digital edition for both the iPhone and iPad, while the new digital edition for Shape is for the iPad only and is a replica. The edition of Shape offered by American Media inside the Next Issue newsstand was a replica, however. As of today, both Fitness and Share remain in the Next Issue newsstand, though one assumes that will change soon.)

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