Promotions: Joyce Jenereaux to publisher at the Detroit Free Press; Meredith Kopit Levien to chief revenue officer at The New York Times Co.
Two promotions were announced in the past 24 hours at Gannett and The New York Times Company.
The first sees Joyce Jenereaux taking the title of publisher at the Detroit Free Press. Jenereaux has been, and will remain president of Michigan.com. Editor and Publisher Paul Anger is set to retire in May, so this is Gannett’s way of eliminating the separate position while giving an existing exec a promotion. Gannett will be spinning off its newspaper division, so cost management is a consideration.
Here is the announcement:
MCLEAN, Va.– April 16, 2015 — Gannett Co., Inc. today named Joyce Jenereaux president and publisher of the Detroit Free Press, effective May 16, 2015. Jenereaux will also retain her responsibilities as president of Michigan.com, which represents all of Gannett’s community publishing properties in Michigan, and serves as business agent for The Detroit News.
“Her leadership has helped build the voice of the Free Press and position it for a strong future.”
Jenereaux has been president of the Free Press since 2013, and president of Michigan.com since 2011. Prior to that, she served as executive vice president of Michigan.com.
“The addition of the publisher’s title acknowledges the many vital contributions Joyce has made — both to the Free Press and to the Metro Detroit community it serves,” said Robert Dickey, Gannett’s U.S. Community Publishing president. “Her leadership has helped build the voice of the Free Press and position it for a strong future.”
Jenereaux, a Detroit native, started her media career in 1990 as a financial analyst at Michigan.com. Earlier, she earned her CPA designation at the public accounting firm of Deloitte. She holds a bachelor’s degree in business administration from Eastern Michigan University and serves as chairman of the board of Forgotten Harvest, the nation’s largest food rescue organization.
Michigan.com represents the state’s largest media audience through the broad portfolio of digital and print products from the Detroit Free Press, Lansing State Journal, Battle Creek Enquirer, Port Huron Times Herald, Livingston Daily Press & Argus and Observer & Eccentric Media.
The second promotion is Meredith Kopit Levien being promoted to chief revenue officer. Kopit Levien is, and will remain, executive vice president and head of advertising.
Kopit Levien is the executive most associated with the NYT’s
advertorial native advertising efforts. She was the butt of the joke with John Oliver riffed on native advertising on his HBO show. This promotion either is for enduring this, or in recognition of the fact that native advertising has brought in reportedly $18 million last year, or 2.7 percent of total ad revenue, or 1.1 percent of total revenue.
Here is the announcement:
NEW YORK, NY – April 17, 2015 — The New York Times Company announced today that Meredith Kopit Levien has been promoted to the position of chief revenue officer, effective immediately. Ms. Kopit Levien will add oversight of the company’s consumer business to her existing responsibilities as executive vice president and head of advertising. She will lead the groups charged with the generation of all advertising and subscription revenue from The Times’s multiplatform products and services. She will continue to report to President and CEO, Mark Thompson.
Mr. Thompson said, “Meredith is a dynamic leader who in less than two years at The Times has transformed our advertising group and presided over great success in our sales efforts. She introduced Paid Posts, a standard setter in native advertising and has been the architect of a remarkable turn-around in digital advertising. I fully expect that she will provide the same sort of leadership to our marketing group. In addition, like with product and technology, I believe that unifying the responsibilities of advertising and marketing under single leadership makes sense and will enable us to more effectively balance the needs and accelerate the progress of both groups.”
Ms. Kopit Levien, 44, joined The New York Times Company in August 2013 as executive vice president of advertising. She previously served as chief revenue officer at Forbes Media. She joined Forbes in 2010 as vice president and publisher of ForbesLife and ForbesWoman.com before being named senior vice president and group publisher of the Forbes Magazine Group.
Before Forbes, Ms. Kopit Levien held various successively senior and strategic ad sales positions at The Atlantic Media Company from 2001-2008. She began her professional career at the Advisory Board Company in Washington, DC in 1993.
A graduate of the University of Virginia, Ms. Kopit Levien resides with her husband and son in New York City.