Social selling platform rFactr licenses Forbes name, now rebounded as Forbes SocialPort
NEW YORK, NY – April 14, 2015 – Forbes Media announced today that the company has entered into an agreement with rFactr, a social selling platform technology company, to license the Forbes name and to brand rFactr’s SocialPort product offering as the Forbes SocialPort™. In addition to the license arrangement, Forbes has an equity stake in the North Carolina-based company. Forbes and rFactr will jointly promote and sell the Forbes SocialPort™ and share the revenues generated from this joint agreement. Forbes’ sales teams will use the Forbes SocialPort™ to help better manage and leverage their social selling efforts.
Increasingly, B2B sales organizations have been using social media to engage potential customers earlier in the buying cycle. They are leveraging Facebook, Twitter TWTR -1.26%, LinkedIn LNKD -2.11% and comparable social platforms to target potential clients and learn consumer behavior.
Forbes SocialPort™is a social communications management system created to allow companies to share their marketing content on social platforms, enabling their sales teams to build more robust relationships with key constituents and potential customers to generate increased revenues. Specifically, users can leverage Forbes SocialPort™ to write, schedule and publish content across all social networks. User dashboards will deliver valuable intelligence and insights across the social ecosystem, and track the effectiveness of social selling activities.
“Forbes SocialPort reinforces our strategy to transform Forbes into more of a global product and tech-driven media company. This agreement will help us drive incremental revenues and will strengthen our technology portfolio,” said Mike Perlis, Forbes Media President and CEO.
“The agreement with Forbes creates the opportunity for top brands to have access to the most robust social system in the market with Forbes’ respected content. We provide the right enterprise communications tool for social network use that will scale with organizations, offer seamless management, and bridge the gap between marketing and sales,” said Richard Brasser, Founder and CEO of rFactr. “It is a huge home run for leading companies.”
“Our ongoing research and direct conversations with sales and marketing leaders tell us that alignment between marketing content and sales enablement is a huge pain point for most organizations. This partnership with rFactr is a logical extension of our strategy to help companies better create, manage and activate their thought leadership content programs,” said Bruce Rogers, Chief Insights Officer for Forbes Media and head of the Forbes CMO Practice.