Improving app discoverability in the Newsstand
One of the big reasons to relaunch the digital magazine App Publisher was to bring its archives to the web, as Paul Blake, the magazine’s publisher, had published plenty of interesting articles on digital editions in the magazine’s first issues.
Here is one from about a year ago, written by Neil Morgan of MagVault, on the important theme of app discoverability. The article was written only a few months after the digital magazine service had first launched. (TNM’s own first digital magazine experiment, Tablet Publishing, was launched into the Apple App Store, and subsequently died a quiet death.)
From the App Publisher archives: 10 ways to help people find you