Joanna Sammartino Bailey appointed Global Chief Revenue Officer of Perion’s mobile marketing division, GrowMobile
Bailey was most recently EVP Head of Account Strategy for North America at Criteo
TEL AVIV, Israel & SAN FRANCISCO – April 13, 2015 — Perion Network Ltd. announced today that Joanna Sammartino Bailey has been appointed as Global Chief Revenue Officer of GrowMobile, Perion’s mobile marketing division. Joanna will lead GrowMobile’s global sales operations and report to Shai Gottesdiener, General Manager of GrowMobile.
Ms. Sammartino Bailey joins GrowMobile with close to two decades of experience in sales, account management and strategy roles at digital marketing and advertising companies. She was most recently EVP Head of Account Strategy for North America at Criteo, a leading performance marketing technology company. At Criteo, Sammartino Bailey was responsible for developing the client success and sales strategy and advertising operations to help grow the company’s US footprint. Prior to Criteo, Sammartino Bailey was Global VP and Head of Client Services, Strategy and Operations at Adaptly, an autonomous marketing platform company. Sammartino Bailey also served as EVP Managing Director, Moxie Interactive/Publicis and SVP, Managing Partner at Beyond Interactive/WPP, where she led and created digital marketing strategies for some of the world’s largest companies, including Nestle, P&G, J&J, Amazon, Samsung, Verizon, Zappos and many more.
“We are very excited for Joanna to join our team,” said Shai Gottesdiener, General Manager of GrowMobile. “Joanna is a seasoned ad tech industry veteran with a proven track record of strong operational, strategic and sales experience. Her background from the agency side to the technology platform side is exactly what we need to help GrowMobile realize its full potential.”
“I am very much looking forward to joining Perion and, in particular, I am excited by the opportunity to develop a world-class global advertising team,” said Sammartino Bailey. “Over my career, I have had the opportunity to work with dozens of leading companies across the digital advertising industry and am confident that this experience, combined with the unique platform that GrowMobile has built will help establish GrowMobile as the platform of choice for mobile advertisers.”
GrowMobile by Perion provides a single dashboard for developers to buy, track, optimize and scale their user acquisition campaigns either on a self-serve or fully-managed basis. GrowMobile currently counts among its clients some of the world’s largest and most successful game developers, brands and companies, including GREE, Zynga, Disney Interactive, Match.com, L’Occitane en Provence and Armani.