April 13, 2015 Last Updated 2:52 pm

Dana Venino named Executive Director of Client Services North America at Piano Media

Venino joins Piano from IN Marketing Services where she served as Vice President in charge of Client Services and Business Operations

New York, NY – April 13, 2015 – Piano Media, a leading global media content monetization solutions provider, has added to its executive team, appointing Dana Venino Executive Director of Client Services North America. Venino will apply her vast experience in consumer marketing to help expand Piano’s analytics, marketing and product support to its clients.

Venino joins Piano from IN Marketing Services where she served as Vice President in charge of Client Services and Business Operations. She has more than 19 years experience with strategic brand management and marketing, working with companies like Time Warner, People Magazine and the National Football League (NFL).

Kelly Leach, Piano’s CEO said, “She is a proven manager and a consummate professional. I believe that hiring an experienced marketer to lead our Client Services efforts in North America will enable us to remain us strongly aligned with our clients’ needs, providing them with support, ideas, and best practices to accelerate the growth of their digital subscription business.”

Venino replaces Matt Skibinski who is stepping down to become Vice President of Marketing & Business Strategy at The Future Project. Leach noted, “We are grateful to Matt for positioning Piano to succeed in the United States and Canada. He has laid a great foundation on which I fully expect Dana and her team will build.”

Piano Media entered the paid content market in 2011 and has since steadily expanded. Piano excels in advanced user analytics and conversion consulting to increase subscriber retention for clients using Piano’s solutions.

Piano recently signed an OEM Partner agreement with Cxense enabling the company to provide a content recommendation engine and targeted marketing to its clients, increasing audience engagement to help publishers convert site users into paying digital subscribers.

Source: Piano Media

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