Arlie Sisson joins Condé Nast as vice president, emerging products group
Sisson joins Condé Nast from Starwood Hotels and Resorts Worldwide where she was responsible for its mobile native app strategy
NEW YORK, NY – April 9, 2015 – Fred Santarpia, Condé Nast chief digital officer, today appointed Arlie Sisson vice president, emerging products group. In this newly created role, Sisson will be responsible for leading product development and strategy for Condé Nast on new and emerging platforms, including executing the company’s mobile product strategy. Her appointment is effective May 4th.
Sisson joins Condé Nast from Starwood Hotels and Resorts Worldwide where she was responsible for its mobile native app strategy. In this capacity, she led the development and implementation of apps for Apple and Android devices, expanded loyalty-based programs on mobile platforms, and engineered native mobile platform integrations, in addition to spearheading other mobile-first initiatives. She joined Starwood from Silver Chalice New Media, a mobile start-up company, where she launched 32 applications across five mobile platforms.
“As Arlie would tell you herself, mobile is no longer emerging – it’s mandatory,” said Santarpia. “Arlie’s track record of leadership, execution, and thinking outside the box in the rapidly changing mobile space will serve as the perfect foundation for our new Emerging Products team. She brings to Condé Nast a unique mix of enthusiasm, product acumen, and a consumer centric approach that has successfully allowed her to help companies better serve their customers in a world of dynamically evolving need states and expectations.”
Added Sisson, “The momentum and growth in the digital landscape is unlimited and connecting people to products is more important than ever before. Joining the incredible talent at Condé Nast gives me the opportunity to work with its extraordinary brands to engage more audiences in more dynamic ways on more digital and mobile platforms. I can’t wait to get started.”
Sisson’s many honors include being named a Mobile Marketer Mobile Woman to Watch this year, as well as 40 under 40 by Brand Innovators in 2014. She also was a featured speaker at Mobile World Congress in February.
Source: Condé Nast