April 8, 2015 Last Updated 8:13 am

B2B sales and marketing start-up Folloze closes $3.3 million in seed funding

PALO ALTO, Calif. – April 8, 2015Folloze, a prospect engagement platform for B2B sales and marketing, today announced that it has closed $3.3 million in seed funding to further accelerate the company’s market traction. The investment was led by NEA, Cervin Ventures and TriplePoint Ventures with participation by angel investors.

“The B2B buying process has changed drastically in recent years, but sales has failed to transform accordingly. Sales and marketing teams need to engage customers in a smarter way rather than just chasing deals,” said Kittu Kolluri, general partner at NEA. “Folloze expands the sales team’s toolbox. It helps them leverage marketing techniques to better connect with customers and supercharge the sales process. We’re excited to partner with such an impressive team to bring a unique solution to the market.”

Launched in Palo Alto in late 2013 by co-founders Etai Beck, David Brutman and Zvika Menachemi, Folloze enables sales and marketing teams to attract and win more business by transforming how they engage prospects. Today’s B2B buyers have much more information and expect a more consumer-like online experience. With Folloze, sales teams can meet that need; they are able to give prospects a powerful buying experience and then interact with them at their exact moment of attention. The company is already servicing dozens of enterprise level and Fortune 500 customers as well as small and mid-size companies including Digium, Vidyo, Endogastric Solutions, Versaic, Siklu and Butterfly Investments.

For sales, Folloze enables the creation and sharing of visually appealing, personalized “content boards” for each prospect in seconds. Via tracking and measurement capabilities, sales teams can then see exactly when the prospect is engaging with the content and reach out to them via phone, chat or email in real-time, striking while the iron is hot. The result is more customer wins and shorter sales cycles.

“The Folloze solution allows us to stay competitive. It gives our prospects a single place to access all their content from us and delivers it in a simple and professional manner,” said Jason Mefford, Director of Inside Sales at Digium and a Folloze customer. “We’re excited to see prospects reacting to and sharing the content we send them through Folloze; it’s also been a proven method to re-engage prospects that had become less responsive. That’s a clear business benefit.”

For marketing, Folloze enables the building of slick, focused “campaign boards” in minutes, without the need for designers or technical resources. This is especially powerful for ad-hoc campaigns such as marketing to a new segment or launching a new product. Marketers can obtain insightful and detailed analytics about lead activity, such as what content generated the most interest. The result is higher conversion rates of qualified leads.

“Agility is the key: our customers can quickly create, learn and iterate at scale,” said Etai Beck, co-founder and CEO at Folloze. “A Folloze customer from the networking industry slashed the roll out of a new campaign from four weeks to two days. Another customer sent out 1,200 personalized content boards in just a few weeks, achieving a remarkable 30 percent clickthrough rate and engagement by two-thirds of the target audience. We’re very excited to work with world-class investors so we can bring these kinds of benefits to our customers. This infusion of capital lets us add even more great features to empower sales and marketing teams.”

To enable sales and marketing teams to work with their existing tools, Folloze seamlessly integrates with many popular platforms, such as Salesforce.com, Box, Eloqua, Hubspot and MailChimp.

For a limited time, Folloze will offer four free hours of design and setup services for new customers. The promotion will run until June 30, 2015. To sign up, visit: http://folloze.com/promo.

Source: Folloze

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